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When IIPM comes to education, never compromise

A good idea with a dash of humour is a lethal combination. The Chloromint ads have made it very clear what a good laugh can do for your brand. Dubaara mat poochhna!

The bottom line is: The ad should not just sell the product, it should also be enjoyable to watch again and again. You could make it interesting by using cute faces, good music, funny situations, or even emotions. In the Cadbury chocolate advertisement, the impromptu jig done by the girl on the cricket stadium after her boyfriend scores a six, made many smile and feel good. The little Hutch boy and his cute dog made you want the ad to go on forever. The fun and carefree lives of young boys and girls, and also the music in Bacardi advertisements make you want to dance with them, too. The advertisements for Titan watches filled many eyes with tears.

When you can strike a chord with the audience, they not just love your advertisement, but also your product. Some images and icons are just instant successes because they are quickly endeared by all. Take the case of the Air India Maharaja – who was the loving mascot of our national carrier. The Pillsbury dough boy was loved by adults and children alike. Ronald McDonald is an integral part of McDonald’s advertising campaign. Charlie Chaplin became synonymous with Cherry Blossom. He brought about an added dimension of fun to the product. Sometimes, the success of an advertising campaign is simply determined by the jingles used, or even by the characters that we use – real, fictional or cartoon. The viewer then surely connects more easily to the respective brand.

It’s only when you enjoy something and it touches your heart, do you want to watch it again & again. No wonder, even today you enjoy the moves of The Sound of Music. It has no special effects, no item numbers, but just a good story told well. When you create an advertisement, remember to take a look at what the gurus had done in the past. You would know immediately what works & will sustain and what will not.

Times may have changed, but our basic feelings have not changed much. We still cry a laugh at the same things today as our ancestors did yesterday. Some success mantras just never fail to work. So go down the memory lane and take a look at the ad campaigns gone by, and you can get your own winning idea. Many of the ad campaigns are not running anymore, however, they have left an indelible mark on us. They are valuable sources of ideas. They will always teach us a lot. So don’t forget them. It’s true that we will always learn a lot from history. So don’t say goodbye to yesterday.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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DON’T SAY GOODBYE TO YESTERDAY

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If you really wish to recreate the wheel, go ahead, give it your best shot... Or better, learn world class ad-making from history books

All of us remember the good old memories of how we used to curl up in bed at night and mom used to read out amazing stories, transporting us instantly into a different magical world every night. It’s said the learning process of a child starts when he hears the world-famous words “Once upon a time...” from his grandmother/father. “Once upon a time...” is actually a simplistic way of narrating history to children and everyone knows the study of history is important. It teaches us a lot!

History gives us our “Today”. It is a collection of experiences and perceptions. Time waits for none, moments keep passing and there is absolutely no way of going back. Once time has passed, all that remains are our perceptions. History itself is our collective perception of the past. It helps to keep in mind our past. Not just do we learn from others’ mistakes, we learn from their achievements too. As in other fields, so too in advertising, it always pays to pause and look back to see what we can learn from the campaigns of yesteryears. If history is a collection of perceptions, then creativity is the ability to grasp, to perceive emotions and thoughts, and to communicate this perception successfully.

The best gems of advertising excellence can be found in our backyards itself. From Leela Chitnis – India’s first brand ambassador – to Shah Rukh Khan – India’s current heartthrob – Lux has managed to remain a household name and outlasted many soaps. Great brands are built through great advertising campaigns. As each Bollywood beauty queen disclosed her “khubsuratee ka raaz” (her beauty secret), advertisers discovered a few secrets of making successful long-lasting campaigns.

Lalitaji showed her “samajhdari” in buying Surf and Surf has continued to benefit from her wisdom. She may no more be there, on our TV screens, but just as the then housewives used to identify with her and Surf, the modern homemaker continues to identify with the brand and says confidently “Daag achche hai.” Surf has continued to win all kinds of brand wars, price wars and still managed to hold its turf. Afterall, “Campaign achcha hai”!! In 2002 “India” was repackaged and relaunched in the world market. Through the “Incredible India” campaign, travellers once again started trotting back to India to discover the different aspects of Indian culture, yoga and spirituality – as was portrayed in the advertisements. The efforts were good and incredibly rewarding. Thumbelina, princess of Indian advertising – the girl in the polka dotted frock – needs no introduction. Amul has a masterpiece of a campaign, which has ensured that the only brand to be consistently found on almost every Indian’s breakfast table is Amul Butter. The ad agency sure knows which side of the bread is buttered!!

It was the itsy... bitsy...teeny... weenie green bikini, which raked in the moolah for Liril. From Karen Lunel to Preity Zinta, all have been Liril girls helping to make it the strongest brand.

And who could have thought that devils could be used as brand ambassadors! However, it’s the green horned devil who made Onida TV a neighbour’s envy and owner’s pride. Today, the devil is back, albeit in a new avatar, but has managed to make people take notice of him and his product once again.

“There are three things in the world every person can do better than anyone else. One is to coach football; second is to judge a beauty contest. And the third, is to write advertising,” said someone a long time ago. However, what is it that makes some campaigns so successful and others totally forgettable? Why are there some ads that make a whole nation hum their tune (remember the Lifebuoy jingle, “Tandurusti ki raksha karta hai Lifebuoy”)? What is it that made us smile for years every time the little girl came on our TV screens and said, “I love you Rasna.”

Simplicity

K.I.S.S. Keep it Short and Simple. Yes, kiss-n-tell seems to be the magic mantra, which has kept so many campaigns going on and on for years. A message that is simple to understand.

On November 19, 1863, President Abraham Lincoln was invited to make a speech at Gettysburg to honour all those who had given their lives in the war. There are very few speeches that are as loved as the prose poem Abraham Lincoln delivered that day. What’s important to note is that on that day, Edward Everett, the nation’s foremost rhetorician, too spoke for two hours. His speech was long forgotten. Lincoln’s speech is the pristine example of simplicity and clarity. It is the best example of what clear and concise writing can do for you. Complicated messages confuse people and they ignore your whole message. A simple punchline, a simple jingle, is more effective and memorable and likeable.

Continuity

A good campaign is one that can go on and on. Cigarette advertising is banned, but we still remember the “Made for each other” campaign of Wills. The illustration has remained almost unchanged, still it’s managed to retain its freshness.

The advertisements of Absolut Vodka can go on and on forever. It is this campaign which changed the face of magazine advertising almost single-handedly. The campaign ran for 25 years. There were 1,500 versions of print ads built around the shape of its bottle. Now, that’s a lot! The idea behind the campaign was such that its creators could go on and on with innumerable innovations. Hence, while working on an advertising campaign, the most critical part is deciding the campaign theme. An interesting yet, simple theme is what will guarantee the longevity of the campaign.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

The Power of One

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One viewpoint, one vision, one concept, one experience, one belief, one opinion, one deduction, one intuition, one surmise, one inference, one conjecture, one premise... for a passionate man, all it takes to change the world is that one big Idea!

A chance meeting of this man, while taking a walk in a village, with a woman who used to weave bamboo stools, changed the life of many poor Bangladeshis. Muhammad Yunus met Sufiya Khatun, a widow, in 1976. She used to make bamboo stools and earned two cents a day. The reason for such low profits was that the person who would lend her the money to buy the bamboo, also bought her final product. No surprise then that he gave her minimum possible. Yunus looked around and found 42 people who required a total of $26, which could change their lives forever. Within two years, he established his first “Grameen Bank” that would give credit to the poor – whom the other banks found worthless. Today Yunus’s Grameen Bank has more than 1,000 branches. He gives $40 million a month as loans. It has over two million customers; 94% of them women. What’s most commendable is the fact that 97% of its loans are repaid – a record comparable to the repayment rate at Chase Manhattan Bank!

It was the vision of one man and his commitment to the poorest of poor that he discovered a clientele, which would probably never have been discovered by the free market. His bank charges four point above the commercial rate, never forgives loans and provides no free services. Yet, it remains profitable and its efficiency is comparable to, and sometimes even better than, many high profile multi-national banks. One man, one vision and he changed the face of poverty.

Henry Ford changed the American way of life when he reduced the price of his best selling car “Model T” by 58%. While the demand for his car was rising, any normal businessman would have increased the prices, but Ford decreased the prices. Not just this, he even doubled the average wage for workers and introduced the $5 per day wage standard. While the industrial world criticized Ford heavily, he firmly believed that low prices and higher wages would eventually lead to greater sales. And his vision proved to be right.

An old story goes like this. A little boy was assigned to draw flowers in his art class. The little one sketched a face in the centre of each flower. His teacher was not impressed and found it weird that a boy could give eyes and lips to a flower. The teacher failed to see the spark which would start a fire in the years to come. The boy was Walt Disney.

With nothing but a suitcase full of dreams and an unfinished print of an animated movie The Alice Comedies, Walt Disney reached Hollywood to start a new business. He was 21. He had nothing but ideas; and many a time, people found them ridiculous. When no one believed that there’s a market for full-length animated films, that’s when Walt Disney launched Snow White and The Seven Dwarfs. The film was a roaring success and even today is regarded as one of the greatest monuments of the motion picture industry.

In 1930s, Walt created a character which changed the future of his company and became synonymous with him. It was Mickey Mouse, which helped Walt reap millions for himself.

One man, one idea and he changed the way children, world over, would dream and play. We owe him a lot!

One idea

When you don’t accept the norm and move away from the tradition, that’s when you create miracles. It is this process of thinking differently that has given birth to new ideas and new millions to the thinkers.

It’s a sport whose origin can be traced back to the 13th century. The first big match was fought in Sussex in 1697. The sport is cricket, which is almost our national obsession. However, it was the rebel streak of an Australian business tycoon, which changed the game forever. Kerry Packer saw how a long-drawn five day match seemed boring to many. It was the era of fast-food, fast-life, fast-cars and if cricket could be made fast too, he could find many more spectators and sponsors. So in 1971, in Melbourne, cricket – which was traditionally played in white clothes – saw a make over. The first one-day international was played and cricketers wore coloured clothing. Since then, cricket has never been the same again. Kerry Packer, whose father once described him as “the family idiot,” died a very rich man. A lot of his millions came from Cricket ODIs!

Low-cost airlines had been there for a long time. It was not a new concept. However, Southwest Airlines showed how to make it a successful business venture. Pacific SouthWest Airlines had been there in the United States since 1949, but it was SouthWest that proved to the world how to make an icon out of something so cheap! When Herb Kelleher started SouthWest, his vision was clear, people wanted to get to their destinations on time and at the lowest possible fares. He did just that. No wonder SouthWest is one of the few airlines that have not made any loss since 1973! Today it’s America’s largest and best-loved airlines. It’s been a major inspiration to other low-cost airlines who have tried to copy its business strategy. It’s called the SouthWest effect!

Steve Jobs changed the world with one innovative idea. While the world believed that a computer had to be a gigantic and an inscrutable mass of vacuum tubes only to be used by big business and government, along came this twenty one year old who changed it all. With just a vision, he and his friend designed the Apple computer in Job’s bedroom. The Apple, whose prototype was built in a garage, started a revolution and changed our lives forever.

Not many know that McDonald’s was not started by Ray Kroc, but by the McDonald brothers: Dick and Mac. They were the ones who invented the “Speedee Service System” in 1948. They were the ones who discovered this whole concept of a “fast-food restaurant”. Not just this, they had also started franchising their restaurant. Ray Kroc’s genius lay in the fact that he realised the tremendous potential of this business model and in due time, spread it at a break neck speed all over America.

There were 1.7 million retail establishments in the United States in 1945. However, one of them grew to become the largest discount chain of the world. The store was Wal-Mart, started by Sam Walton and his brother in 1962. By 2001, there were more than 4,500 Wal-Mart stores worldwide. He knew everybody loves low prices and that’s just what he offered them. The slogan “Everyday Low Prices” turned this small retail shop into a global giant!

There is no dearth of cosmetic companies, but this one, which was started in a kitchen, gave a tough competition to many big established names. Estée Lauder began selling creams made by her uncle who was a chemist. She did just one thing different from other makers of cosmetics. She started giving free samples and free demos of her products to people, and most of them became her customers. Very soon, her company grew into a giant organisation owning many big brands like Clinic, M.A.C., Aramis etc.

River blindness is a disease that had infected over a million people. Now, that’s a large market for any pharmaceutical company. Merck thought too, and the company soon developed a drug called Mectizan. However, when there were no buyers for its product, the company gave it for free to all who needed it. Merck had done the same thing in Japan when it brought streptomycin to help eliminate tuberculosis. It was the long term vision of this company which helped it grow. No points for guessing then, which is the largest American pharmaceutical company in Japan. Yes, it is Merck!

One man or one company’s vision and commitment can change a lot.

Each of us has a tremendous potential within us. We have to sit up and do something. We may, as individuals, appear small in front of large organisations, countries or communities. But one idea can snowball into a large movement.

So look around and take charge. After all, the only thing that ever sat its way to success was a hen! You can change lives. You can build an empire. Don’t underestimate the power of one.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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Wills Lifestyle

When IIPM comes to education, never compromise

Clap clap for click click!!

As the recently concluded Wills Lifestyle India Fashion Week witnessed many a dazzling dame and dapper dude walk down the ramp, parading the best of India’s designer ensemble, it was the third eye – the camera lens – of our very own Planman Media photographer, Sujan Singh, that captured the event best, winning him the ‘Best Photojournalist’ award! We’re proud of you, Sujan!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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As the debate on ‘loads’ hot up... a peek at who’s wallet is on the line of fire!

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

The debate about doing away with entry load if investors buy mutual fund schemes directly from fund houses seems to be taking its toll. Already many biggies of the MF industry have increased their respective exit loads various equity schemes. “We have reduced the time frame on exit load on our arbitrage schemes,” avers Bhanu Katoch, National Head – Sales & Marketing, JM Financial AMC. For the uninitiated, entry load is the charge you pay to the distributor/ broker per mutual fund unit you buy. If the entry load is 1% then you pay 10 paisa per MF unit of Rs. 10. To get back to the debate – Securities & Exchange Board of India’s (SEBI) decision to scrap entry load is ruffling up a lot of feathers especially among distributors. But first for the aye sayers. “The move is important because it may give rise to contemporary solutions. The markets are dynamic and it warrants periodic evaluation of various market practices and regulations,” opines Rajan Mehta, Executive Director, Benchmark AMC.

But others like Raghvendra Nath, VP-Marketing & Strategy, Birla Sun Life AMC disagree wholeheartedly. “Scrapping the entry load cannot be a solution. There is a cost attached to marketing the mutual fund services to investors. Considering that SEBI has prescribed restriction on maximum fees to be charged, the marketing expenses are recovered partially through entry loads,” he states emphatically.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Home delivery segment still dominated

And isn’t the home delivery segment still dominated by Domino’s? Say that and pat comes Niren’s reply. “Brand is successful when you make choices and sacrifices. We chose to be in the restaurant segment and we really wanted to be an outstanding restaurant player with an USP in ‘eatertainment’.” Neither is the gracious and charming MD deterred by new players, believing that the Indian market has enough potential to accommodate all. Nevertheless, it is a reality that the company’s promotional and branding activities have mostly rotated around Pizza Hut, while KFC stands royally ignored, even during this second Indian innings. But Niren says that will soon change and the company has big expansion plans lined up, which requires intensive involvement of all his people. “As a leader, it is my responsibility to ensure changes and the process starts from me. I think leadership begins with change in yourself; it’s the responsibility of the leader to move all employees in the right direction,”he says. So, these days, Niren is busy ensuring full participation from employees in any decision making activity, convinced that it will result in enhanced employee involvement.

And no, despite his obvious zeal and enthusiasm, this one’s no pushover for work. He strikes a fine balance between work and personal space. “Be fully present, wherever you are. We have so many roles to play apart from our jobs, like a father, a son, a husband and so on,” says this father of two. He also manages time for his passion – music – and enjoys cooking too. No wonder he’s in the business of pizzas and fast food. So what’s next: “My best is yet to come, as I have to contribute more and create a culture of trust between our brand and the consumer. Our mission is to make ‘yum’ relevant to billions of Indians. We want to enlighten consumers with our brands and will be the number one restaurant business in all categories,” avers Niren, as he signs off!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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An alumnus from the prestigious St. Stephen’s College

Restaurants. An alumnus from the prestigious St. Stephen’s College (Delhi University), Niren did his MBA from the Faculty of Management Studies and even had a stint with Tata Administrative Service, before joining the yummy brigade over a decade ago. In fact, before Niren was deputed by Yum! Restaurants on mission India, he served in various capacities with the restaurant major in Netherlands and Germany, where he served as General Manager, KFC. “I feel privileged to have been with a company like Yum! in various countries and various cultures. Of course, the European market is very different from Indian market. But still the knowledge that I gained from working with KFC in Germany or any other country has helped a lot in setting the groundwork for Indian operations. We were one of the pioneers among the global brands to enter India,” Chauhary told 4Ps B&M. Yum! forayed onto the Indian platter in 1996 with two of its flagship brands KFC and Pizza Hut. But that was the year when other global rivals in the QSR domain (read: Domino’s and McDonald’s) also ventured in the country. Competition for a slice of the taste buds was furious and intense. Consequently, Big Mac with its Indianised menu and ‘easy on the pocket’ products stole the show, while KFC and Pizza Hut were left being perceived as high priced chains and missed out on the initial fast food brouhaha in the country. Soon KFC had to even bid adieu to Indian soil. “We made certain mistakes and we had our lessons to learn,” reminisces Niren. Pizza Hut however stayed put and as Yum! Restaurants gradually blended the pizza chain’s value proposition with Indian market realities - made its products relevant to Indian consumers and localized its offerings - things started looking up. “We soon became the leader in the pizza segment in India and then in 2005 we again re-introduced KFC,” explains Niren. Today with sales in Pizza Hut zooming by 50%, boasting an overall market share of 30%; and with 134 Pizza Hut outlets and 27 KFC spread across 134 cities and 9 cities (respectively), Yum! is indeed having yummy times in India. But now, competition of a different type is on the anvil, from new kids on the Indian block (read Burger King); who have lined up to play their part in the India story.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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When biz goes yummy!

Our first sight of him came when he was fussing nonstop over seating arrangements for a few especially invited guests at a crowded Pizza Hut outlet in the capital. The occasion was designed to launch Pizza Hut’s (ongoing) World Food Fest and throw open an all new menu, with yummy dishes from Lebanon, China, Mexico, Russia, France, the US and India. Playing the perfect host, Niren Chaudhary, MD, Yum! Resturants was in his element, displaying his charming demeanour, organisational skills and attention to detail, to perfection. An ideal match indeed for a company
that has a multi-brand foray into both, the service industry and the retail biz! If the way to a man’s heart is through his stomach; the global QSR giant –Yum! Restaurants International has managed to weave its way into the heart of the entire world with its staggering 34,000 restaurants spread over 100 cities. Its popular food chains include KFC (Kentucky Fried Chicken), Pizza Hut and Taco Bells; of which the former two are making gastronomic waves in India, under the leadership of Niren Chaudhary, head of Indian operations of Yum!


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Source : IIPM Editorial, 2008 ,An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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LG...

When IIPM comes to education, never compromise

LG... They have an endless list of product innovations and to top it all, they have been stupendously creative in marketing themselves...

Market leader LG India treads the innovation path quite often. Just look at the list! The first ever desktop PC with finger print security, country’s first blue tooth enabled car audio system, India’s first monitor with 3D display effects, Time Machine TV, India’s first and only full metal bodied phone – LG Shine... It’s not only about products, they have also intertwined innovation in marketing themselves. For the first time in the Indian consumer durable industry, the company launched LG first – the first true value exchange programme, the Club 100 and ‘I love LG’, the first Dealer Relationship Management & Customer Relationship Management initiative. “LG has been a marketing innovator. LG has continually strived to raise the level of trade, through its trade-leverage activation, and the level of the consumer, through its advertising blitz” opines Brand Analyst Harish Bijoor. And there’s absolutely no doubt about what the company is aspiring for – keep innovating. “The consumer electronics market is rapidly expanding and its profile steadily changing, innovative add-ons are definitely to attract the technology savvy consumer. This is the key deliverable for LG for its quality-conscious consumer,” says Moon B. Shin, MD, LG Electronics India. Well, innovation can be applied to anything and everything a company does, and few do it like LG!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Why Study Abroad When IIPM Gives You 3 global Advantages!

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ICICI BANK...

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ICICI BANK... Their performance precedes them and if one talks about cutting-edge, they often precede everyone in the business...

I ntroducing the concept of working hours from 8 to 8 was just one of the ways ICICI Bank made its mark on banking practices in India. The bank has constantly rewritten the rules of the game in favour of itself in the banking terrain by its sheer ability to innovate in terms of product & service offerings. The ICICI Bank model of growth has been ‘Universal Banking’ coupled with personalized banking & increased focus on retail customers and they have literally given the big daddies of the business (in particular the PSUs) a run for their money. Retail customers have been their main focus and this undying focus is completely reflected in all their innovations. So, be it leveraging the internet (online simulation games) to offer better and convenient banking services, extending working hours, launching a jewellery card for the first time in association with Gitanjali Group, or tying up with IBM & IFC to set up a comprehensive online resource centre for SMEs, the bank has been quite firm on the innovation bandwagon. As Charudutta Deshpande, Head, Corporate Communications, ICICI Bank, proudly asserts to 4Ps B&M, “Internet Banking & the concept of 8 to 8 banking are two milestones that have helped change the face of the Indian banking system...” This bank surely knows how to take care of its ‘interest’s, no matter where the interest rates are headed!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian - India's Greatest News weekly
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Women in India have evolved... they are now neither submissive nor feminist...

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

So as a direct offshoot, he feels advertisers increasingly want to exploit such lifestyle publications as vehicles to reach their target audiences, who are more than likely to pick up such magazines. Vogue created history with a whopping 727 advertisements in its September issue, which has caught the fancy of print media organizations worldwide. But if one looks at the real picture, it capitalised on the very compelling desire of marketers to reach their target audiences, by giving them the opportunity to feature their products on ShopVogue. Vogue has also splashed into television, a much delayed foray into broadband entertainment.

On the issue of rising interest in women related publications, Das comments, “Tom Peters stated at the beginning of the 21st century that the century will belong to women. Subsequent social and economic development is confirming this trend.” Citing statistics, he explains how women’s literacy during 2003- 07 rose by 20%, outperforming overall literacy growth rate at 16% during the period. Similarly, women opting for postgraduate courses have grown by a huge 25% versus 16% for the overall segment.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

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• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

BRAND: Avaya Global connect - Intelligent communications

When IIPM comes to education, never compromise

BRAND: Avaya Global connect
HEADLINE: The difference….. stock?”
BASELINE : Intelligent communications

4Ps TAKE : In an age where business rules everyone’s mind, Avaya Global Connect promises intelligent business solutions. The power idea is to position Avaya as a smart business solutions provider. The USP is all about how this snazzy, new age brand has embedded innovative communications solutions into its business processes, thereby enhancing employee productivity, customer service & consequently, business. The brand has been positioned as a people-intensive one: if you have human capital in your organisation, who are happy to work with you, then business is just a click away! With smiling faces of Avaya employees, the visual blends with the theme quite seamlessly. The body copy describes the core idea of one of the verticals of Avaya in detail. Reward to the prospect is Avaya’s globally trusted name addressing the Indian audience. So, if faced by any businessrelated issue, you know where to get your solution, don’t you?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM - Admission Procedure
IIPM is A World of Career

Why Study Abroad When IIPM Gives You 3 global Advantages!

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Collaborative deals with sizeable peers happen to be a tried & tested ground...

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

No doubt, R&D spend has soared, but the number of new molecular entities (NMEs) and biologics approved by the FDA is definitely down. “In 2006 the US FDA approved only 22 NMEs and biologics, as comapred to 53 it approved in 1996 when R&D expenditure was less than half as of today” affirms a latest report by PwC. Moreover, “the competition from generic drug-makers has stiffened too... Collaborative deals with sizable peers happens to be a tried and tested ground as they have been doing it for long in biotech space,” analysts from global consulting firm, Frost & Sullivan shared with 4Ps, B&M.

So, whether it’s Big Pharma foresightedness or a forced outcome, one thing is for sure. Companies now seem to have recognised that even their present R&D expenditure levels are unsustainable, unless and until they deliver more proven results and cost benefits over the long term. Even if that means ‘Sleeping with the Enemy’, so be it! 4Ps

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Sarang Panchal, Executive Director (Client Solutions), ACNielsen (India) in an exclusive interaction with 4Ps B&M...

When IIPM comes to education, never compromise

4Ps B&M: ACNielsen is quite a known name today. What’s the secret? Sarang Panchal (SP): We have special teams who work for different practice groups and today we have left no vertical untouched. The business we do touches out clients’ businesses. We are completely a ‘people-driven business’ and follow the serviceprofits relationship.

4Ps B&M: Do “perception- based surveys” affect purchase habits? SP: It is a very interesting question indeed. Well, considering that 99% of our researches are customised and are therefore not made known to the market, the final influence and effect on the market is too insignificant to measure.

4Ps B&M: What is your take on the “accuracy” quotient of perceptionbased surveys? SP: The real value of a survey comes out when you can interpret what the consumer means when they answer in all possible mix of words. And I believe that ‘interpretation’ is our forte. Furthermore, in terms of quality, we ensure a certain quality benchmark in all our researches.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Since 2000, early stage investments have been dwindling, remaining stagnant in 2006...

Why Study Abroad When IIPM Gives You 3 global Advantages!

Truly, India Inc. has turned out to be a kind of fixed deposit, through which Venture Capital and PEs have only made big money. But that wasn’t the case earlier and not everyone will share this opinion. Take the case of Bharti for that matter. In 1999, there were no takers for the company; raising money by getting listed on a stock exchange was a distant dream. But then came Warburg Pincus to invest in a ‘start-up’ and rest as they is history; that ‘seed capital’ by a PE player helped Bharti scale new heights, and of course rewards for Warburg Pincus were tremendous. “In fact, they were amongst the most committed investors who had been with the company for so long, even when the shares had dipped significantly,” Sunil Bharti Mittal had said. But symbiotic deals like that of Bharti are now rare. In recent times most of the funding has been in the late stage and to some extent in the restructuring phase, and success stories like that of Bharti Enterprises (investments right from early stages) are few and far between.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
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The Lesser, The Better

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

ACNielsen really doesn’t seem to care less, claiming they got inputs from 592 respondents. For information, that’s ‘less than even half’ of the total number of bschools – 1,250 plus – in India! Bakul S. Dholakia, Director IIM Ahmedabad, the top ranked b-school across various surveys, gave cuttingedge criticism about the survey to 4Ps B&M, “When you say that you are ranking about 1,200 b-schools, the sample size should definitely have been higher! There is no question or dispute about this!” And that’s the Director of India’s top ranked b-school talking; about a fact mirrored to 4Ps B&M even by Ashok Shah, in-charge Public Relations, IIM Ahmedabad! Just to clear our doubts, we cut across to the corporate sector to Surojit Sen, Assistant Creative Director, Dentsu Marcom – one of the world’s leading ad agencies also specializing in perception based studies – who said, “The sample size chosen by ACNielsen is not even indicative! It’s quite clear how far from the truth they are, given by the thoroughly insufficient sample size; which should have been optimally around 20,000 students plus!”

If you thought all this was making ACNielsen cringe, hold your horses, they’re not even flinching. When we questioned Sarang Panchal of ACNielsen on why did they choose such a ridiculously small sample size, his explanation confounded us completely, “It actually makes life simpler and consistent...” But to his credit, he grudgingly accepted to us that “be it any study, increasing sample size is always better...”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
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LIC

When IIPM comes to education, never compromise

The insurance major needs no introduction. It’s only nimbler now in the face of private competition

With 200 million Indians insured under the LIC shelter, the brand is doubtlessly one of the most trusted one in India today. Known for its deep rooted ethics and customer service, LIC well understands that it’s not only about doing business, but as a government organisation it has a social responsibility to fulfil as well. Despite the deluge of private insurers, LIC has maintained its numero uno status with an overwhelming 75% market share (and with annual premium income touching a splendiferous Rs.559.35 billion)! It leads the pack by a yawning margin with ICICI Prudential coming second with just 7% market share (phew). The company is also mulling over strategies to enter into the credit card business in India. LIC’s key strengths – like a far reaching distribution network that penetrates to the grassroots of India and its huge free cash reserves remain as impregnable for its competitors. Over the years, LIC has tried various ways of giving itself a facelift, including increased spending in branding and advertising plus thoroughly revamping its web portal. This public enterprise is really turning the heat on… and its enhanced brand image is only singeing competitors.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)