Women in India have evolved... they are now neither submissive nor feminist...

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

So as a direct offshoot, he feels advertisers increasingly want to exploit such lifestyle publications as vehicles to reach their target audiences, who are more than likely to pick up such magazines. Vogue created history with a whopping 727 advertisements in its September issue, which has caught the fancy of print media organizations worldwide. But if one looks at the real picture, it capitalised on the very compelling desire of marketers to reach their target audiences, by giving them the opportunity to feature their products on ShopVogue. Vogue has also splashed into television, a much delayed foray into broadband entertainment.

On the issue of rising interest in women related publications, Das comments, “Tom Peters stated at the beginning of the 21st century that the century will belong to women. Subsequent social and economic development is confirming this trend.” Citing statistics, he explains how women’s literacy during 2003- 07 rose by 20%, outperforming overall literacy growth rate at 16% during the period. Similarly, women opting for postgraduate courses have grown by a huge 25% versus 16% for the overall segment.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)