Of Cabbages and Fancy Kings....
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Well, it could have been a different headline too. Just goes on to show how uncertain the prospects are for 2009. But there is a set of characters for whom the contours of 2009 are fairly clear. 4Ps B&M takes a semi-astrological look at what this assortment of stars and star-crossed stars will do next year
Did You Say Change?
By the time 2009 is drawing to a close, American President is beginning to get confounded by one word – Change. No matter how hard he and his team try, Americans refuse to change. Stock options and bonuses at Wall Street, Ponzi schemes, bailouts, and gas guzzling SUVs remain the symbols of 21st century America.
From King to ‘Fishy’ King
In order to cut costs and save Kingfisher Airlines, Vijay Mallya has volunteered to become the photographer for the Kingfisher 2010 calendar. The models have been personally selected by Mallya from the flight crew. The location has been shifted from Cannes and Mauritius to Alibag. As a gesture to new found ally Naresh Goyal, Mallya also personally selects a Jet flight crew member as guest model for the calendar.
The New Berlin Wall
The Wall has been transformed into the Berlin Wall on a formal occasion. The selection committee Chairman announces in December 2009 that class will win over form and that the fourth consecutive year when Rahul Dravid registers a test average of less than 30. Ravi Shastri and Sunil Gavaskar announced that Dravid be made captain of the team so that he regains form. Communist Party officials in Beijing invited Dravid for a soulful tour of the Great Wall of China.
Nano At Last
The dream car Nano has taken the roads by storm. Ratan Tata has also patched up with Mamta Bannerjee who has retired from active politics and has agreed to become the Chief Marketing Manager for Nano. The entrepreneur spends most of 2009 hunting for dollars to pay back the loans taken to fund the takeovers of Corus and Jaguar-Land Rover.
The Indian Change Agent
The mercurial lady announces that her ‘original’ BJP will contest 550 out of 543 seats in the Lok Sabha elections. She will ask her candidates to contest 7 seats from Pak occupied Kashmir. Uma Bharti will personally contest 28 seats. Govind Acharya will be the Prime Ministerial candidate. In a spectacular show, the Saffron lady and her party manage to save their deposits in 10 seats.
Voyeurism Please
Shilpa Shetty has released a blockbuster video called ‘The Art of Aerobic Flirting’ just one week before the third season of Big Boss, after she has won the second season of Khatron ke Khiladi and judged the nth season of Sa Re Ga Ma… Raj Thackeray becomes the surprise winner of the third season of Big Boss and the other star contestant Rakhi Sawant fails to impress him with her Marathi.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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