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Friday, August 31, 2007

Reliance Mobile


IIPM PUBLICATION

BRAND : Reliance Mobile
AGENCY : Leo Burnett
BASELINE : Rang Barse

DESCRIPTION:
A girl Reliance Mobileis reading a book when her Reliance phone rings and suddenly drops of coloured water fall on the pages. Sooner than later, it starts raining coloured water. Colour is all over – falling from the tin sheds, on the windscreen of cars, even from the green cricket ball. The ad ends with everyone shaking a leg in the rain as the VO says, ‘Ab barsenge rang, Reliance colour phones ke sang.’

4Ps TAKE: Rarely one gets to see sequels of ads and this one is truly a true blue sequel, for it easily takes the viewer back to the prequel -‘Baton baton mein rang...’ Peddling the same features, Reliance gets colourful in a bigger way this time. The ad is well executed and grabs eyeballs automatically. The jingle which has been improvised, ups the fun quotient which automatically comes with rain, dance and colour. All set to lure youth, Reliance offers a fresh range of colourful handsets and a fresher feel.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: , , , , , , , ,

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Tuesday, August 14, 2007

The Oomph factor...


IIPM MANAGEMENT INSTITUTE

Circa COMPAQ2007 and IT majors are storming Indian market with hordes of launches every quarter, marketing budgets have gone through the roof and Bollywood it seems is falling short of stars these days, as every PC player wants a glamourous ambassador to do the selling for it. Given the diversity of Indian PC mart and its price consciousness, players segmented their offerings in the value computing and lifestyle computing segments, respectively. While the value segment is still a priority, with PCs becoming a ubiquitous part and parcel of the urban Indian’s life, it is the lifestyle segment that is gaining strategic importance in portfolio of major PC brands now.

Remember the first of the ads of Lenovo with Saif Ali Khan in it which proclaimed that now you can shift from movies to music to television, all at the turn of a dial? “PCs today are integral to our lifestyle, so they need to be easy-to-use and feature rich,” offers Ajay Mittal, VP – Brand and Marketing, Lenovo India. Be it HCL, HP Compaq, Toshiba, Sony, Lenovo or Dell, all are putting in their best efforts to cash in on the style quotient, as they peddle them as complete entertainment devices. In the process, the focus is fast shifting from being typically staid and product centric. “Today, the computer is an extension of an individual whether it’s about watching a movie or working on a confidential document. Technology is about enhancing the user experience by building innovations at every level of computing technology; right from designing; to ease-of-use,” adds Ravi Swaminathan, VP – Personal Systems Group, HP India.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: , , , , , , , ,

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Tuesday, August 07, 2007

IIPM Press Release :- Snore for more


IIPM PUBLICATION

Memories: Take a nap to close the gap!

“You Memories: Take a nap to close the gap!forgot our anniversary!” the wife screamed; the apologetic hubby was at a loss for words. Perhaps, a common sight in any household. It won’t be as common after you realise that it could be helped with something as simple as getting your naps in time!

A study, with a focus on declarative memories (related to facts and events), conducted on four controlled groups – two of them sleeping before the test and two awake – showed that sleep helped better recall, even after being subjected to interfering information! This work extended previous studies by demonstrating that sleep does not merely protect memories passively, but also assists in memory consolidation.

One of the first theories linking sleep to memory suggested that firing of neurons during REM (Rapid Eye Movement) Sleep in human foetuses was associated with neuron growth and development, and this continued in adult life too. This signpost concept led to the theory of ‘dynamic stabilisation’ which describes how information is remembered by repetitive use of the paths in the brain.

Experiments on animals too concur with the connection between REM Sleep and memory. Exposure to learning increased REM Sleep after these tests. While REM consolidates memory, any information acquisition increases REM Sleep – an indicator of reverse hypothesis. It was also found that inducing sleep was a lot faster after learning, a possible explanation for this being the ‘urgency’ to begin the memory consolidation. To add to the intrigue, the number of REMs per minute increases for several nights after complex material has been learnt.

Studies on humans are coherent with the animal studies where the converse of sleep consolidating memory is found true. REM Sleep deprivation led to poor performance on a variety of recall tests. It has also been found that there is a memory loss on deprived sleep on the same night or two nights after any material has been learned! Fascinatingly, memory has been affected only when the deprivation is specific to the first two or last two REM episodes of the night. Research has also shown that along with memory, sleep may be related to better immunity, physical and cognitive performance, and mood regulation.

So, all you need to ensure against forgotten birthdays or anniversaries are REM-naps. If you wake up to find her still, next to you, don’t forget to apologise!

Edit bureau: Srinivas Chetan

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Labels: , , , , , , , ,

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.