ICICI BANK...
ICICI BANK... Their performance precedes them and if one talks about cutting-edge, they often precede everyone in the business...
I
ntroducing the concept of working hours from 8 to 8 was just one of the ways ICICI Bank made its mark on banking practices in India. The bank has constantly rewritten the rules of the game in favour of itself in the banking terrain by its sheer ability to innovate in terms of product & service offerings. The ICICI Bank model of growth has been ‘Universal Banking’ coupled with personalized banking & increased focus on retail customers and they have literally given the big daddies of the business (in particular the PSUs) a run for their money. Retail customers have been their main focus and this undying focus is completely reflected in all their innovations. So, be it leveraging the internet (online simulation games) to offer better and convenient banking services, extending working hours, launching a jewellery card for the first time in association with Gitanjali Group, or tying up with IBM & IFC to set up a comprehensive online resource centre for SMEs, the bank has been quite firm on the innovation bandwagon. As Charudutta Deshpande, Head, Corporate Communications, ICICI Bank, proudly asserts to 4Ps B&M, “Internet Banking & the concept of 8 to 8 banking are two milestones that have helped change the face of the Indian banking system...” This bank surely knows how to take care of its ‘interest’s, no matter where the interest rates are headed!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM is A World of Career
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
I
ntroducing the concept of working hours from 8 to 8 was just one of the ways ICICI Bank made its mark on banking practices in India. The bank has constantly rewritten the rules of the game in favour of itself in the banking terrain by its sheer ability to innovate in terms of product & service offerings. The ICICI Bank model of growth has been ‘Universal Banking’ coupled with personalized banking & increased focus on retail customers and they have literally given the big daddies of the business (in particular the PSUs) a run for their money. Retail customers have been their main focus and this undying focus is completely reflected in all their innovations. So, be it leveraging the internet (online simulation games) to offer better and convenient banking services, extending working hours, launching a jewellery card for the first time in association with Gitanjali Group, or tying up with IBM & IFC to set up a comprehensive online resource centre for SMEs, the bank has been quite firm on the innovation bandwagon. As Charudutta Deshpande, Head, Corporate Communications, ICICI Bank, proudly asserts to 4Ps B&M, “Internet Banking & the concept of 8 to 8 banking are two milestones that have helped change the face of the Indian banking system...” This bank surely knows how to take care of its ‘interest’s, no matter where the interest rates are headed!For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM is A World of Career
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
Labels: IIPM, IIPM Admission, IIPM BEST MBA INSTITUTE, IIPM Gurgaon, IIPM NEWS, Post Graduate Courses, Professor Arindam Chaudhuri, Renowned Management Guru and Economist, The Sunday Indian
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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