LIC

When IIPM comes to education, never compromise

The insurance major needs no introduction. It’s only nimbler now in the face of private competition

With 200 million Indians insured under the LIC shelter, the brand is doubtlessly one of the most trusted one in India today. Known for its deep rooted ethics and customer service, LIC well understands that it’s not only about doing business, but as a government organisation it has a social responsibility to fulfil as well. Despite the deluge of private insurers, LIC has maintained its numero uno status with an overwhelming 75% market share (and with annual premium income touching a splendiferous Rs.559.35 billion)! It leads the pack by a yawning margin with ICICI Prudential coming second with just 7% market share (phew). The company is also mulling over strategies to enter into the credit card business in India. LIC’s key strengths – like a far reaching distribution network that penetrates to the grassroots of India and its huge free cash reserves remain as impregnable for its competitors. Over the years, LIC has tried various ways of giving itself a facelift, including increased spending in branding and advertising plus thoroughly revamping its web portal. This public enterprise is really turning the heat on… and its enhanced brand image is only singeing competitors.

For more article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)