The Lesser, The Better

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

ACNielsen really doesn’t seem to care less, claiming they got inputs from 592 respondents. For information, that’s ‘less than even half’ of the total number of bschools – 1,250 plus – in India! Bakul S. Dholakia, Director IIM Ahmedabad, the top ranked b-school across various surveys, gave cuttingedge criticism about the survey to 4Ps B&M, “When you say that you are ranking about 1,200 b-schools, the sample size should definitely have been higher! There is no question or dispute about this!” And that’s the Director of India’s top ranked b-school talking; about a fact mirrored to 4Ps B&M even by Ashok Shah, in-charge Public Relations, IIM Ahmedabad! Just to clear our doubts, we cut across to the corporate sector to Surojit Sen, Assistant Creative Director, Dentsu Marcom – one of the world’s leading ad agencies also specializing in perception based studies – who said, “The sample size chosen by ACNielsen is not even indicative! It’s quite clear how far from the truth they are, given by the thoroughly insufficient sample size; which should have been optimally around 20,000 students plus!”

If you thought all this was making ACNielsen cringe, hold your horses, they’re not even flinching. When we questioned Sarang Panchal of ACNielsen on why did they choose such a ridiculously small sample size, his explanation confounded us completely, “It actually makes life simpler and consistent...” But to his credit, he grudgingly accepted to us that “be it any study, increasing sample size is always better...”

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)