When biz goes yummy!

Our first sight of him came when he was fussing nonstop over seating arrangements for a few especially invited guests at a crowded Pizza Hut outlet in the capital. The occasion was designed to launch Pizza Hut’s (ongoing) World Food Fest and throw open an all new menu, with yummy dishes from Lebanon, China, Mexico, Russia, France, the US and India. Playing the perfect host, Niren Chaudhary, MD, Yum! Resturants was in his element, displaying his charming demeanour, organisational skills and attention to detail, to perfection. An ideal match indeed for a company
that has a multi-brand foray into both, the service industry and the retail biz! If the way to a man’s heart is through his stomach; the global QSR giant –Yum! Restaurants International has managed to weave its way into the heart of the entire world with its staggering 34,000 restaurants spread over 100 cities. Its popular food chains include KFC (Kentucky Fried Chicken), Pizza Hut and Taco Bells; of which the former two are making gastronomic waves in India, under the leadership of Niren Chaudhary, head of Indian operations of Yum!


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008 ,An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)