Home delivery segment still dominated

And isn’t the home delivery segment still dominated by Domino’s? Say that and pat comes Niren’s reply. “Brand is successful when you make choices and sacrifices. We chose to be in the restaurant segment and we really wanted to be an outstanding restaurant player with an USP in ‘eatertainment’.” Neither is the gracious and charming MD deterred by new players, believing that the Indian market has enough potential to accommodate all. Nevertheless, it is a reality that the company’s promotional and branding activities have mostly rotated around Pizza Hut, while KFC stands royally ignored, even during this second Indian innings. But Niren says that will soon change and the company has big expansion plans lined up, which requires intensive involvement of all his people. “As a leader, it is my responsibility to ensure changes and the process starts from me. I think leadership begins with change in yourself; it’s the responsibility of the leader to move all employees in the right direction,”he says. So, these days, Niren is busy ensuring full participation from employees in any decision making activity, convinced that it will result in enhanced employee involvement.

And no, despite his obvious zeal and enthusiasm, this one’s no pushover for work. He strikes a fine balance between work and personal space. “Be fully present, wherever you are. We have so many roles to play apart from our jobs, like a father, a son, a husband and so on,” says this father of two. He also manages time for his passion – music – and enjoys cooking too. No wonder he’s in the business of pizzas and fast food. So what’s next: “My best is yet to come, as I have to contribute more and create a culture of trust between our brand and the consumer. Our mission is to make ‘yum’ relevant to billions of Indians. We want to enlighten consumers with our brands and will be the number one restaurant business in all categories,” avers Niren, as he signs off!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)