BRAND: Avaya Global connect - Intelligent communications

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BRAND: Avaya Global connect
HEADLINE: The difference….. stock?”
BASELINE : Intelligent communications

4Ps TAKE : In an age where business rules everyone’s mind, Avaya Global Connect promises intelligent business solutions. The power idea is to position Avaya as a smart business solutions provider. The USP is all about how this snazzy, new age brand has embedded innovative communications solutions into its business processes, thereby enhancing employee productivity, customer service & consequently, business. The brand has been positioned as a people-intensive one: if you have human capital in your organisation, who are happy to work with you, then business is just a click away! With smiling faces of Avaya employees, the visual blends with the theme quite seamlessly. The body copy describes the core idea of one of the verticals of Avaya in detail. Reward to the prospect is Avaya’s globally trusted name addressing the Indian audience. So, if faced by any businessrelated issue, you know where to get your solution, don’t you?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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