LG...
LG... They have an endless list of product innovations and to top it all, they have been stupendously creative in marketing themselves...
Market
leader LG India treads the innovation path quite often. Just look at the list! The first ever desktop PC with finger print security, country’s first blue tooth enabled car audio system, India’s first monitor with 3D display effects, Time Machine TV, India’s first and only full metal bodied phone – LG Shine... It’s not only about products, they have also intertwined innovation in marketing themselves. For the first time in the Indian consumer durable industry, the company launched LG first – the first true value exchange programme, the Club 100 and ‘I love LG’, the first Dealer Relationship Management & Customer Relationship Management initiative. “LG has been a marketing innovator. LG has continually strived to raise the level of trade, through its trade-leverage activation, and the level of the consumer, through its advertising blitz” opines Brand Analyst Harish Bijoor. And there’s absolutely no doubt about what the company is aspiring for – keep innovating. “The consumer electronics market is rapidly expanding and its profile steadily changing, innovative add-ons are definitely to attract the technology savvy consumer. This is the key deliverable for LG for its quality-conscious consumer,” says Moon B. Shin, MD, LG Electronics India. Well, innovation can be applied to anything and everything a company does, and few do it like LG!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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leader LG India treads the innovation path quite often. Just look at the list! The first ever desktop PC with finger print security, country’s first blue tooth enabled car audio system, India’s first monitor with 3D display effects, Time Machine TV, India’s first and only full metal bodied phone – LG Shine... It’s not only about products, they have also intertwined innovation in marketing themselves. For the first time in the Indian consumer durable industry, the company launched LG first – the first true value exchange programme, the Club 100 and ‘I love LG’, the first Dealer Relationship Management & Customer Relationship Management initiative. “LG has been a marketing innovator. LG has continually strived to raise the level of trade, through its trade-leverage activation, and the level of the consumer, through its advertising blitz” opines Brand Analyst Harish Bijoor. And there’s absolutely no doubt about what the company is aspiring for – keep innovating. “The consumer electronics market is rapidly expanding and its profile steadily changing, innovative add-ons are definitely to attract the technology savvy consumer. This is the key deliverable for LG for its quality-conscious consumer,” says Moon B. Shin, MD, LG Electronics India. Well, innovation can be applied to anything and everything a company does, and few do it like LG!For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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