Affordable Handsets

The new way of connecting people: Year 2009 saw a slew of ‘cheap’ handsets being rolled out in the country. Be it the relatively new entrants like Micromax, Karbonn or the established players like Intex and Fly, all of them showed immense interest in this segment of the market. By launching QWERTY handsets in a range of around Rs.4,000-5,000, these mobile phones sold like hot cakes and gained the much-desired acceptability in no time. Moreover, as the customers have been rested at great advantage to possess the most high-tech mobile models without shedding big bucks, these handset makers are expected to give a tight fight to bigwigs like Nokia and Samsung in the long-run. As someone rightly said ‘Change is what makes the present generation click’, this change in the handset market has surely empowered these companies to click in 2009 but there is still a long way ahead to be covered before these companies can reach to the top.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
IIPM Related Links
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Detail of all IIPM branches
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Double or Quit

IIPM enters into media education

Experts believe that the firmly entrenched popularity of cruisers in targeted developed markets have contributed to Enfield’s success overseas, but volume play on the home turf may require some mass marketing measures from the niche bike maker. Not that the core team at Royal Enfield have been twiddling their thumbs. They are already expanding their target segment from the present 25+ age group to bring more of youngistan into their brand franchise. Analysts say that Bullet’s club activities, which will give the youth a sense of belonging, are set to play a significant role in expanding the Enfield brand promise for India’s youthful demographic. Proactive marketers at Enfield have already started capitalising on this asset. Their latest activities like ‘Log Out’ (focused on corporate sales) and ‘Keep Riding’ (wherein Bullet riders go on a small tour together) are specifically designed to bring a new set of young consumers under the Royal Enfield umbrella. So is there a plan to launch a two-wheeler version of Maruti’s Raid-de-Himalaya?

“Not really. Our intention is to promote Enfield riders riding together, rather than competing with each other,” clarifies Chavan.

Apart from expanding its consumer base, Enfield also has a portfolio line up to achieve the proposed doubling of its sales turnover. The company that has recently rolled out its Classic 350 and Classic 500 models (with single spring-saddle seats and vintage body coloured bumpers), will soon be launching its new and much-awaited Machismo in the Indian market. With its latest UCE technology (introduced in the Classic range), Enfield has narrowed the space for its critics to crib about Bullet’s engine issues. The new technology offers a host of advantages to the consumer namely, engine oil change after 6,000 kms instead of the earlier 3,000 kms; little or no engine adjustments, et al – changes introduced to make more heads turn in Bullet’s direction. “The company will also be launching concept models and variants at the Auto Expo next year which will make consumers more familiar about benefits of UCE technology,” avers Ravichandran.

Despite these subtle overtures to woo new target segments, Enfield is careful about not over stepping the mark in any way that could hurt its intrinsic brand association with cruise biking. Little surprise that they are sticking with their traditional media plan and continue to opt for their regular niche marketing channels. “We have no plans to turn our products into mass appealing ones. Enfield will continue marketing activities via niche media channels only,” explains Ravichandran, emphasising the company’s need to not upset the brand’s apple cart anytime soon.

Our Take: Royal Enfield’s efforts to net in India’s youngistan franchise via its clubs may fetch long-term returns. Their short term plan of netting 60,000 unit sales in 2010 are also well in sight. But, with every bike maker in India hungering to expand their target segment, doubling Bullet sales by 2013, without any major tweaking of marketing strategies, may not be the best bet for this niche player.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Repositioning & beyond...

Anuj Sungh,
National Marketing Head, Red FM


4Ps B&M: Why is the repositioning exercise only limited to Delhi?
AS: Listeners in different markets have varied preferences and it would be unwise to assume that what works in one market will work just as well as well in another. For instance, listeners in Kolkata show a stronger affinity for songs belonging to the older era than listeners in Mumbai or Delhi and hence in Kolkata our playlist includes songs from the late ‘90s as well.

4Ps B&M: How has been the initial reponse of the listeners to the new Red FM?
AS: The response has been great so far. listeners are appreciating our revamped playlist and all the innovation we have done so far. A 50 year old man called us up saying he feels 20 years younger listening to the new Red FM. Testimonials are being aired on the station where people have confessed how exciting and refreshing the new Red FM is also vouching they would never want to go back listening to other boring radio stations in the city.

4Ps B&M: Will you also be looking at repositioning your channels with the same positioning (‘Aaj ke Zamane ka channel’) in other regions as well?
AS: With the recent rebranding exercise (38 SFM stations were rebranded to Red FM in August ’09) we have extended our funda of playing superhit music throughout the day to 41 cities now. Radio is a local medium and audiences in different parts of the country. For instance, the difference between the audience in North East India and the audience in Andhra Pradesh is same as the difference between chalk and cheese. So while the repositioning will work with listeners in Delhi, it may not achieve the same amount of success in other markets. However, if our research leads us to believe that such a repositioning may work in other markets we may revisit our strategy.

4Ps B&M: What are the other initiatives the company is taking to ensure growth in the listenership?
AS: We have couple of more programming initiatives lined up for the near future but it will be a little premature to talk about it

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

AT YOUR SERVICE, SIR!

For M&M and Dabur, it’s not only about selling their products in rural India but also building a positive image around their brand

When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. This is a big mistake and a big missed opportunity. And not wanting to miss this opportunity, Mahindra &Mahindra (M&M) embarked on a brand-aligned human-assisted service through Project Bhoomi. M&M partnered with experiential marketing company, RC&M with an objective to facilitate farmer’s return to profession with the promise of prosperity, and thereby reap the benefits in the form of customer retention. Says Priya Monga, Business Head, RC&M, “The need of the farmer is to know the condition of his soil and get counseling on various inputs whereby he can enhance soil productivity. Mahindra Bhoomi offered technology based solutions, at the farmer’s doorstep, to assess his soil condition and offer specific solutions to restore/enhance the productivity of the soil.” A fully-equipped, real time, Mobile Soil Testing Laboratory landed at the farmer’s doorstep. Static soil testing laboratories, affiliated to Mahindra Tractor Dealerships, offered its services round the year. More than 30,000 farmers were contacted and briefed on the importance of soil test for their land holding and more than 1,860 soil samples were done along with report generation and counseling the same day. Project Bhoomi in a very short span of time managed to create a lot of buzz around brand M&M. The activity created a strong brand recall in the mind of the consumers as footfalls increased by 4-5% at the dealership. What’s more, 600+ enquires were generated for brand M&M.

This innovative value offering has helped M&M to foster a lasting emotional bond between the brand and its customers. While M&M took the emotional route to connect with the consumers, FMCG major Dabur moved beyond traditional media options like radio, TV and cinema, and entered into a direct engagement with the rural consumer with special initiatives like the rural beauty & talent contest with Dabur Amla Hair Oil. Christened Dabur Amla ‘Banke Dikhao Rani’, this rural beauty & talent hunt recognises and rewards facets such as sundarta, susheelta and yogyata amongst young girls. The contest will be held across 52 districts in three states – UP, Madhya Pradesh & Bihar – covering 2,000 villages. “The aspirations of women across India, particularly in rural India, are changing. They are increasingly seeking tools to enhance their beauty and confidence. Dabur Amla, we feel, offers these consumers the ideal tool to enhance their beauty and confidence. With this initiative, we will generate beauty awareness among rural women, educate them about the benefits of Dabur Amla Hair Oil vis-à-vis loose mustard oil, and offer the rural women a platform to showcase their beauty & talent. We are now taking Dabur Amla’s association with beauty a step further with this rural beauty pageant that also seeks to empower women in rural India,” reveals a Dabur insider.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

INDIA’S HOTTEST POLTICAL BRANDS

IIPM: An intriguing story of growth and envy

Barack Obama was not a man. He was a package – crafted to take on the all white prejudice of American politics. His branding strategy ensured that right till D-day, hardly anyone was talking about his policies or opinions, instead Obama’s ‘charisma’ and the ‘hope’ he offered America’s terror-scarred public, were the focal points of any Obama discussion. He was sworn in as the 44th President of the United States. Obama’s Indian counterparts are not far behind. Getting their branding right is the perfect armor for India’s new age politicians, faced with a demanding electorate, 24X7 media attention and personal digital engagement with their target audiences. If Rahul Gandhi’s image is perfectly crafted as the silent but smart worker who delivers on his promises; Lalu Yadav has laughed and joked his way into his voters’ hearts. In fact, behind-the-scenes pR and communication tools have ensured that not just individuals, even issues, policies and schemes are now becoming hot-selling political brands. 4Ps B&M consulted with some of India’s noted brand gurus, columnists, social and political commentators to get this list of India’s 20 hottest political brands in place. Read on to find out what makes em’ tick…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s a girls’ Night out

IIPM: An intriguing story of growth and envy

Hard Rock Café joined hands with popular men’s magazine Maxim to launched its Wednesday Ladies Rock Nite, celebrating the spirit of women. Sizzling Bollywood beauty Amrita Arora, announced this caffeine induced rocking nights especially for women. Hard Rock Cafe has partnered with many marketers for exclusive promotions at the cafe on these ladies night. A chance to be Maxim & Hard Rock’s Hottie of the Month will be another compelling attraction of these ladies nights.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

WHEN WINNING MATTERS

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Everything requires planning, especially when the stakes run into the multi millions that goes into making a marketing programme succeed. Starting this issue, 4Ps B&M bring you some of the hottest media strategies that have pushed brands to another high altogether. It’s all in the plan, you see!

No slick 30-second TV spots; hardly any print adverts and neither are Tata Nano billboards splayed across cities. Yet, Ratan Tata’s Nano dominated public discussion and discourse around its launch last year. Given the cluttered market, where car makers spend tens of million to ensure that their new model is noted and recalled, wouldn’t you call that a bit of a dichotomy? Sure the tag of ‘the world’s cheapest car’ speaks for itself, but surely the Nano needed an extra something to nudge public response? You bet! And that’s where media agencies come in – to provide a solution to any marketing problem. Marketing honchos talk for hours about their big idea, great creative and how it enhanced their brand’s personality. Yet, without an effective media plan, it would all have come to a naught. Good creatives rock. But a bad media plan can destroy the best creative messages. While a good plan can overcome even a bad message. Starting this issue, our new series celebrates those smart media insights that have contributed to sales, market share or the buzz around brands. To flag off the series, aditi prasad and savreen gadhoke bring you some intelligent innovations from Madison Media, Lodestar Universal and Mediacom. Here’s hoping you learn as much from this new series as we hope to do…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

...and the shakers

IIPM 3-year full-time Integrated (MBA BBA) Programme

l Crayons Advertising, one of the 15-empanelled agencies of the Incredible India account has been awarded the creative duties of the domestic campaign (in print media), earlier handled by Span Communications. As per Ranjan Bargotra, President, Crayons Advertising, the campaign will continue till year-end and will highlight the rich heritage of India. A budget of Rs.60 crore has been earmarked by MoT for the domestic campaign covering all forms of media.

l The Delhi wing of ZenithOptimedia has bagged the media duties of Unitech wireless (JV between real estate giant, Unitech Ltd. and Norway-based mobile services provider, Telenor Group), in a multi-agency pitch. The campaign will break pan-India using the traditional media to communicate the salient features of the brand. Leo Burnett will handle the creatives of the account. l Harley Davidson Motor Co. India Pvt. Ltd. has roped in The Republic as its advertising partner, following a multi-agency pitch. Harley-Davidson plans to launch its bikes in the Indian market by 2010.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Indian entrepreneurs still seem to be laggards when it comes to create a pan-India standalone restaurant brand.

But, is there a trick that could work for them?

Jiggs Kalra
Gourment Hall of Fame, The International Food & Beverage Forum

India is a country where on an average consumers spend about 51% of their total personal expenditure on eating out, but still we can see only a few standalone restaurant brands creating the real buzz. So, why can’t we create a brand like McDonald’s in India? There’s no answer to this question as there are actually very few who have tried to create a standalone restaurant chain across the country. I have consulted and worked with about 68 restaurant brands across the globe and that makes me say that in India no entrepreneur has ever thought of creating a standalone brand in the restaurant industry. Either it was a part of their brand extension strategy or they looked it as a short way to make money.

Walking with chefs and restaurant-owners across the globe I have realised that most of the Indian entrepreneurs fail to have an in-depth understanding of the target audience. Like in any other business, marketing in the restaurant industry too has to be targeted on the right audience. You might be a great chef like Sanjeev Kapoor, but if you are launching a brand you have to be very clear on whom are you targeting it. For instance, McDonald’s targets family. In fact, when I was working with Oberoi Group of Hotels, I made sure that their restaurants precisely targeted the global leisure tourist.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Most Innovative brands

• Tata Nano
• Tata Sky
• IPL
• Hero Honda
• Microsoft

“A promise is a promise,” is what Ratan Tata had said when he launched the Tata Nano. And despite encountering problems (read Singur), he did manage to launch the Tata Nano last month. This Rs.1 lakh car is all set to fulfill the dream of millions of Indians of owning a four-wheeler. The Indian Premier League (IPL) is another name for innovation. From contests to computer and mobile games, from a break of 7½ minutes after ten overs of every innings to various other promotional activities, the second edition of the IPL has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Motorised... though Indianised!

The web may change the way things work in the used car market in India. And Udit Bhandari, CEO, Indimoto already has a plan in place to ride on the back of this lucrative opportunity.

The online space has always provided new opportunities for start-ups and India, the nation of entrepreneurs, has thrived on this opportunity. The love for the dot-coms continues in its high spirits and the interest is not just limited to the social networks, mailboxes and the Indian Googles (search engines). The last five years have seen a slew of entrepreneurial ventures being rolled out in the country using internet as a platform for selling/buying used cars & bikes. Udit Bhandari, CEO, Indimoto, is one of the lucky members of the club who have been able to encash this opportunity and have carved a niche for themselves in the online space. Indimoto, started in 2006 is primarily an auto classifieds website but the reason behind its huge popularity is the carpool initiative. Headquartered in Gurgaon, Bhandari started Indimoto after his short stints at Genpact and GM (6 months each), following his passion for entrepreneurship and the automotive industry. In a candid interview with 4Ps B&M, he explains the journey of the company so far and the secret behind the carpool initiative.

4Ps B&M: How did the idea of the carpooling initiative come up?
UB: It came up when our office was in Qutub View Apartments in Delhi and as I stay in Gurgaon, I used to travel daily via M.G. road towards my office and used to see same people almost daily commuting through the same route, that’s when I thought why not kick off an initiative, which will give people a platform to carpool and reduce the number of cars on the road.

4Ps B&M: How do you take care of the security issues involved in the carpooling initiative?
UB: Our primary objective is to connect commuters. However, there is a process, which we recommend to the interested carpoolers to follow before they get going. But on the responsibility front, we don’t take any as we are a free service. In terms of use we clearly state that we are just a platform like a newspaper classifieds.

4Ps B&M: How has been the auto classifieds business doing so far?
UB: It’s a service, which we charge for and it has been doing pretty well. In fact, we work very closely with many local car dealers. Our research shows that almost 10,000 used vehicles have been sold using Indimoto since 2006. We have 35,000 users who have tried Indimoto to sell their used vehicles.

4Ps B&M: How many dealers in total are you connected to at the moment?
UB: We are working with dealers in Delhi and Gurgaon for the past nine months. We have a set of around 50 dealers and going forward, we would like to take this model to other cities. We will be entering Mumbai in another 3-6 months and then Bangalore and eventually the other metros.

4Ps B&M: Which one of the two makes more money, the two-wheelers or the four-wheelers?
UB: The four-wheelers, simply because of the reason that a four-wheeler is a more high involvement purchase as compared to a two-wheeler. However, with so many used bikes around, we are able to generate considerable traffic but in the long term four-wheelers is a segment, which is more lucrative.

4Ps B&M: You started Indimoto as a self-financed venture, is it the same till now or have you raised money from the market?
UB: I started Indimoto with an initial investment of around Rs. 1,50,000 but it’s now bootstrapped i.e. whatever the company earns goes back into the business. We also do some content writing for International auto publications like Auto Express (UK), Auto Middle east. But it’s for the short term, i.e. till the time the other verticals become self-dependent.

4Ps B&M: Are you looking at a new revenue stream for the company? Your vision for Indimoto?
UB: Not as of now, may be new cars in the future. But firstly, we would like to be known as the country’s largest auto classifieds company.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Follow Arindam Chaudhuri on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM - Admission Procedure
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

CANNES LIONS

Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

Ashish Naik, Associate Creative Director (Art) at O&M, is another guy who got lucky at Cannes this year. He won two silver lions for his Marbels campaign for confectionery giant Perfetti. Like the guys at Good Morning Films, Ashish too is on cloud nine. Although cost cutting at O&M deprived him of the pleasure to walk the red carpet at Cannes (the news of his win was broken to him by a friend attending the ceremony), yet the pleasure has been no less, says Naik. The feel of the Cannes metal in his hands is all the more poignant now because he had missed the bus in 2002, despite being nominated. “But back then, even getting a nomination in the prestigious Cannes was a big thing,” explains Naik, basking in his present glory. His expectations are also running high post this first win at Cannes. “I now dream of winning the Grand Prix and then eventually get into Bollywood film direction,” he says.

A Grand Prix, Bollywood ambitions, potential superstar status… sounds downright chic and hip, right? Well, the reality of this quaint city in the French Riviera is far from glamorous. Oh sure, the glamour of Cannes can never be doubted, not even for a minute. There is the beach, blue sky, yachts, beautiful people, picturesque little villages and the eventual biggest celebration of great ideas and brilliant craft. The problem comes once you strut back home, the exalted metal in tow, with matching expectations to boot for the future. Hey guys, this is not 1994, when the only Indian delegates at Cannes were Piyush Pandey, Pradeep Guha and just a couple more (perhaps the smallest contingent from any country); and there were zero entries from India. This is 2009, with 70 Indian delegates and 982 entries from the country. And even these numbers belie reality having gone down, thanks to the slowdown. The numbers in 2008 were far higher–140 delegates and 1,109 entries. The real reason we are telling you all this is to say that sure, winning a Cannes Lion is great stuff but surely not as big a rarity for India’s ingenious ad men.

Needless to say, winning a Cannes does fetch amazing accolades and possibly even makes the winner’s career graph soar faster. But can the Cannes euphoria alone take them to the top? Talk to some Cannes winners over the years and they say affirm, “Yes, suddenly we are loaded with all these offers from rival agencies, thinking that if we’ve cracked it once, we can crack it twice or even thrice for them,” but then when the dust settles, there is life beyond winning at Cannes.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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We won’t be surprised if your answer is a big “NO!”, for you only know this company as HTC !

Surbhi Chawla debates on the strategic & branding issues of HTC...

After a long lull of six months, the smartphone category has once again become the talk of town, with a slew of high profile launches. First, it was Samsung Star and Star 3G. They were followed by the Nokia N97, and now, HTC plans to get back at competitors’ heels with its first Android-based handset in India – HTC Magic. So what prompted such enthusiastic acts on the part of the smartphone manufacturers? Well, despite the fact that consumer spending on mobile handsets dried up during the first quarter of 2009 (it fell by 19% as compared to the same period in 2008, according to Gartner), the smartphone category recorded a swashbuckling growth of 25% during the same period, all thanks to the terrific market performance of the Apple iPhone, BlackBerry Pearl, BlackBerry Storm and of course, the HTC’s Android phone – G1. That was global, how about local? The story is no different for the smartphone market in India too, where sales in this category is currently growing between 20-25% (a trend expected to continue till 2010). And of all the ‘smart’ brands, perhaps the least discussed of late has been HTC. But does that mean that all is silent and still behind the HTC wall. 4Ps B&M decided to pay a visit to HTC’s Indian headquarters, to uncover strategies that it has drawn-out, to run through competition in India.

We begin with the HTC Magic. Surely, there are some ripples that this so-considered ‘magic’ device from HTC’s stable is causing, but of course, minus the loud marketing efforts made by Apple during the launch of its iPhone in India, about a year back. Of course, the unavailability of the handset model currently makes it a tad difficult to make predictions about its future, but some issues are as apparent as they can get, and the trouble starts right where its strength lies -the Android mobile OS on which HTC works. The USP of an Android is that it is open-source which enables one to install a host of applications on their handsets as per one’s needs. The problem is that Android’s application store is not functional in India yet, therefore customers who buy the Magic would have to play around with the existing applications that come pre-loaded with this handset or develop something for themselves. Simply stated, a hurdle that stands between HTC and the success of its latest Android-based handset.

So aren’t officials at the company worried over the same? Not really, as Jack Tong, Vice-President, HTC APAC states, “I think the response that Android mobiles have received worldwide was at times even beyond expectations and we expect something similar in the Indian market.” Of course, a spokesperson in the company acknowledged the fact that, “availability of an application store would have sweetened the offering.” However, he goes ahead and optimistically opines that there would be plenty of early adopters willing to get their hands on HTC Magic, despite the roadblock.

Moving on, apart from the HTC Magic, the company is currently offering 11 handset devices (10 GSM and 1 CDMA) that fall in the price range of Rs.10,000 to Rs.42,000 and is now looking to move beyond just touchscreens. “HTC has already become synonymous with touch phones and large screens in the Indian market and from now on our focus would be to go beyond the same,” explains Ajay Sharma, Country Manager, HTC India. As far as the company’s belief runs, it is only through provision of some differentiating and interesting factor (like a feature which enables the user to switch off the phone’s ringer by just turning the phone upside down) that consumers in the country can actually be attracted; ‘differentiation’ is the word here!
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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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“Telecom would be the last one to get affected”

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While the slowdown has forced many to take a backseat, Sandip Das, CEO, Maxis has gone a step forward by announcing huge expansion plans. So, what’s in his mind?

4Ps B&M: What is India’s contribution to Maxis’s total revenues?

SD: India currently constitutes about 18% of the total revenues for the entire group. Moreover, there are currently 17 million subscribers in India out of the total 30 million subscribers that we have. But as we have a large stream of data services in Malaysia, therefore the ARPUs there are better. In fact, about 29% revenues of the Malaysian operations come from non-voice services.

4Ps B&M: 3G bidding might take place anytime soon. So, what plans have you drawn in this regard?

SD: As a company we are very serious with regards to the 3G bidding in India. Moreover, we have a very good track record in terms of 3G, as we are already providing these services in countries like Malaysia, Indonesia and Sri Lanka. Thus, we are very excited about the opportunities that lie in the 3G sphere in India. In fact, there are a host of services that we can provide with the help of 3G spectrum and these services are actually needed in the Indian hinterlands. I would like to give you an example which may sound very exciting. Our Sri Lankan operations Mobitel, has just launched a distant learning course, which awards an MBA degree, certified by the University of Colombo – all on the phone using the 3G network. This is something that brings alive everything that we have till now only dreamt of. Besides, there are many other opportunities, like in the sphere of medical health that we wish to provide to our Indian customers.

4Ps B&M: Till now, nothing much seems to have happened on the handset bundling front. Are there any plans to rekindle that area?

SD: I think handset bundling is related to 3G itself and yes there is definitely an opportunity lying untapped. Traditionally, the reason that it has not taken off in India is that the recoveries here are very poor and as such the operators find it very hard to subsidise the handset. But now, as we see a host of handsets coming into the market, there is certainly a need to put a data recipient device in the hands of the consumer. I think people can look at getting into strong one to two years contract. Even the operators would be willing to provide bundles. Moreover, I think that opening up of the 3G licence in India and China will also change the 3G model across the globe. The prices of handsets with 3G would collapse and bundling would become popular.

4Ps B&M: Has there been any impact of the slowdown on the telecom business?

SD: Well, a lot was being said that the enterprise segment will have to cut down on cost, particularly the variable costs like travelling expenses, advertising, et al. Although people have started travelling less, they have actually started talking more on the phone, which is good. But, at the same time it has also impacted revenues that used to come from roaming. However, one thing is sure, telecom industry would be the last to get affected by the ongoing economic slowdown.

4Ps B&M: Are you taking any steps to further safeguard yourself from the ongoing crisis?

SD: Yes absolutely. In fact, we are watching our costs. Costs are your only insurance at this time given the fact that revenues are going down. Further, more than anything else we see the client businesses also going down and if they watch their costs and look at cutting expenses, then in a way our business is bound to get affected. But, I also think that this is a great time for organisations to detox themselves because it asks you to go back to the basic every time. You have to make your money last longer, don’t make unnecessary hiring and more importantly, do things that are closer to the consumer than ever before. The more you will look inwardly and less towards the customer, the chances are more that you might get punished in this market.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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• Hindustan Times Article - Publisher goes underground
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THE CHANGE WE GOT!

IIPM set to beat economic slowdown

Most probably by the time you are reading this feature, Barack Obama might have stepped into the White House as the new American President. But is he the much needed saviour of the sinking US economy as people in America, and for that matter, across the world are hoping? 4Ps B&M’s Pawan Chabra analyses…

“The road ahead will be long. Our climb will be steep. We may not get there in one year or even in one term. But, America, I have never been more hopeful than I am tonight that we’ll get there. I promise you, we as a people will get there.” Barack Obama, America’s first black president spoke these optimistic words in his winning speech in Chicago.

As Obama takes charge of the White House on January 20 (where more than 2 million people are expected to attend the event), America, and the world, waits with bated breath to see whether an Obama term does actually bring all more smiles than his election did. “Obama will face more obstacles than expected to generate ‘change’, from inner rivalries within his team, vested interests within the military-industrial complex, et al,” asserts Simon Shen, Director of International Relations Research Programme, Hong Kong Institute of Asia-Pacific Studies. And honestly, Obama will have to take some very bold steps to ensure that America is a better place to live in before his term ends. At a time when the unemployment rate is looming over 7% (highest since the Second World War) and financial markets are seeing stars in broad daylight, Obama must get the money flowing in fast.

The US economy accounts for almost quarter of a trade that happens within all the global economies and “once the US economy is stable so will be the case with the other developed markets and the emerging markets,” avers James Michael Poterba, President, National Bureau of Economic Research, US. Obama’s plan could create up to 4 million new jobs in the US economy by 2010 but if no step is taken on an urgent basis and the Congress doesn’t agree on the package, the unemployment rate can reach 10%. If the proposed stimulus package is accepted by the Congress, the federal deficit for the fiscal 2009, ending September 30, is likely to triple to $1.2 trillion, or 8.3% of GDP, far above the 6% in 1983. And if we include Obama’s stimulus package, which would bring the deficit to a shocking $1.8 trillion or 12.5% of GDP. On one hand, Obama has promised a tax structure to cushion the middle class Americans to deal better with the recession, on the other, he is looking for sustained investment in infrastructure to create jobs for the long term.

Obama has already made the right noises with his support for an auto sector stimulus. But he is not going to be strict on top executives of bankrupt companies. There have also been some voices of discontent with respect to his proposal for ‘say on pay’, which will give shareholders a nonbinding proxy vote on executive pay. The new President elect has also suggested supporting small businesses by offering more lending and cutting taxes. He is also advocating removing tax cuts for oil companies. He has repeatedly lamented America’s reliance on Middle East oil; and the need to bring in a new energy economy; with alternative sources being explored in a big way. So investments in green technology could increase substantially. He could however set a dangerous precedent with his ‘protectionist’ approach (as indicated by his campaign speeches) towards Chinese manufacturing and Indian services in particular.

Time is short and choices are hard for Obama as he sets about delivering on the promise that brought him to power. And what makes it tougher is the fact that Obama’s Presidential term would have a historical significance that far outweighs that of his election. It’s a daunting challenge, but also an exceptional opportunity.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

BRAINS THAT BUILT BRANDS IN 2008 – RAJESH SAWHNEY THE ‘BIG’ BRAIN BEHIND THE ‘BIG’ BRAND

1500-plus IIPM students placed across the country with 44 bagging international offers

MEET RAJESH SAWHNEY, WHO HAS NURTURED BIG ENTERTAINMENT FROM DAY ONE WITH THE BRIEF GIVEN BY ANIL AMBANI: ‘GO AND ENTERTAIN INDIA’!

Anil Ambani could have easily called this one ‘Reliance Entertainment’ but the ‘Big Entertainment’ moniker that he instead chose, almost lives up to the larger-than-life proportions that his media ambitions have gathered today. And the man behind it all - Rajesh Sawhney! Media shy and reticent, Sawhney has not just managed to carve out a distinct brand image for Big Entertainment over the last one year, but has followed it up by developing innovative business models for their presence in the Internet and new media space (Zapak & BigAdda).

The year’s biggest buzz came when Sawhney struck a series of multi-billion dollar deals with production houses of Hollywood stars, Nicolas Cage, Jim Carrey, and others, to co-produce Hollywood movies. “We are trying to build a company with global ambitions and Hollywood is the best starting point,” Sawhney told 4Ps B&M, when asked about BIG’s ambitions. A smart move, considering Hollywood accounts for the largest segment of the global entertainment pie, while Indian movies (including Bollywood & vernacular) contribute a meagre 2% to it. In the current global economic turmoil, however, success of these deals seems dicey and the biggest challenge for Sawhney in 2009 will be sticking to these deals. The year also saw Sawhney extend the brand ‘BIG’ to Adlabs that was rebranded as Big Cinemas to bring it under the umbrella of ‘BIG Entertainment.’ As Anil Arjun, CEO, Adlabs Films told 4Ps B&M, “The rebranding move is in line with ADAG’s philosophy for a single monolithic consumer entertainment brand BIG.” In 2009, Sawhney’s gameplan is to rollout over 200 cinemas in US & Malaysia. Another crucial venture for the group this year was Big Entertainment’s broadcasting business, which will launch around 20 TV channels by next year. But the biggest challenge will be for these to create their USP in the already cluttered TV channels space.

Even the brand’s radio business, BIG 92.7 FM has started raking in significant revenues. Now Sawhney’s big ambition is to take the brand’s radio venture global. “Big FM is a global opportunity. After our Singapore launch, we are looking at other markets like S. Africa, US and UK,” he says. And the challenges? Well, Sawhney says that the biggest challenges in the industry are that of stringent regulations and dearth of talent. But “these three years have been the best years of my life,” admits Sawhney, with a ‘BIG’ smile.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Of Cabbages and Fancy Kings....

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Well, it could have been a different headline too. Just goes on to show how uncertain the prospects are for 2009. But there is a set of characters for whom the contours of 2009 are fairly clear. 4Ps B&M takes a semi-astrological look at what this assortment of stars and star-crossed stars will do next year

Did You Say Change?

By the time 2009 is drawing to a close, American President is beginning to get confounded by one word – Change. No matter how hard he and his team try, Americans refuse to change. Stock options and bonuses at Wall Street, Ponzi schemes, bailouts, and gas guzzling SUVs remain the symbols of 21st century America.

From King to ‘Fishy’ King

In order to cut costs and save Kingfisher Airlines, Vijay Mallya has volunteered to become the photographer for the Kingfisher 2010 calendar. The models have been personally selected by Mallya from the flight crew. The location has been shifted from Cannes and Mauritius to Alibag. As a gesture to new found ally Naresh Goyal, Mallya also personally selects a Jet flight crew member as guest model for the calendar.

The New Berlin Wall

The Wall has been transformed into the Berlin Wall on a formal occasion. The selection committee Chairman announces in December 2009 that class will win over form and that the fourth consecutive year when Rahul Dravid registers a test average of less than 30. Ravi Shastri and Sunil Gavaskar announced that Dravid be made captain of the team so that he regains form. Communist Party officials in Beijing invited Dravid for a soulful tour of the Great Wall of China.

Nano At Last

The dream car Nano has taken the roads by storm. Ratan Tata has also patched up with Mamta Bannerjee who has retired from active politics and has agreed to become the Chief Marketing Manager for Nano. The entrepreneur spends most of 2009 hunting for dollars to pay back the loans taken to fund the takeovers of Corus and Jaguar-Land Rover.

The Indian Change Agent

The mercurial lady announces that her ‘original’ BJP will contest 550 out of 543 seats in the Lok Sabha elections. She will ask her candidates to contest 7 seats from Pak occupied Kashmir. Uma Bharti will personally contest 28 seats. Govind Acharya will be the Prime Ministerial candidate. In a spectacular show, the Saffron lady and her party manage to save their deposits in 10 seats.

Voyeurism Please

Shilpa Shetty has released a blockbuster video called ‘The Art of Aerobic Flirting’ just one week before the third season of Big Boss, after she has won the second season of Khatron ke Khiladi and judged the nth season of Sa Re Ga Ma… Raj Thackeray becomes the surprise winner of the third season of Big Boss and the other star contestant Rakhi Sawant fails to impress him with her Marathi.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)