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l Crayons Advertising, one of the 15-empanelled agencies of the Incredible India account has been awarded the creative duties of the domestic campaign (in print media), earlier handled by Span Communications. As per Ranjan Bargotra, President, Crayons Advertising, the campaign will continue till year-end and will highlight the rich heritage of India. A budget of Rs.60 crore has been earmarked by MoT for the domestic campaign covering all forms of media.

l The Delhi wing of ZenithOptimedia has bagged the media duties of Unitech wireless (JV between real estate giant, Unitech Ltd. and Norway-based mobile services provider, Telenor Group), in a multi-agency pitch. The campaign will break pan-India using the traditional media to communicate the salient features of the brand. Leo Burnett will handle the creatives of the account. l Harley Davidson Motor Co. India Pvt. Ltd. has roped in The Republic as its advertising partner, following a multi-agency pitch. Harley-Davidson plans to launch its bikes in the Indian market by 2010.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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