Affordable Handsets

The new way of connecting people: Year 2009 saw a slew of ‘cheap’ handsets being rolled out in the country. Be it the relatively new entrants like Micromax, Karbonn or the established players like Intex and Fly, all of them showed immense interest in this segment of the market. By launching QWERTY handsets in a range of around Rs.4,000-5,000, these mobile phones sold like hot cakes and gained the much-desired acceptability in no time. Moreover, as the customers have been rested at great advantage to possess the most high-tech mobile models without shedding big bucks, these handset makers are expected to give a tight fight to bigwigs like Nokia and Samsung in the long-run. As someone rightly said ‘Change is what makes the present generation click’, this change in the handset market has surely empowered these companies to click in 2009 but there is still a long way ahead to be covered before these companies can reach to the top.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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