IIPM makes business education truly global: INDIA’S HOTTEST POLTICAL BRANDS

IIPM: An intriguing story of growth and envy

Barack Obama was not a man. He was a package – crafted to take on the all white prejudice of American politics. His branding strategy ensured that right till D-day, hardly anyone was talking about his policies or opinions, instead Obama’s ‘charisma’ and the ‘hope’ he offered America’s terror-scarred public, were the focal points of any Obama discussion. He was sworn in as the 44th President of the United States. Obama’s Indian counterparts are not far behind. Getting their branding right is the perfect armor for India’s new age politicians, faced with a demanding electorate, 24X7 media attention and personal digital engagement with their target audiences. If Rahul Gandhi’s image is perfectly crafted as the silent but smart worker who delivers on his promises; Lalu Yadav has laughed and joked his way into his voters’ hearts. In fact, behind-the-scenes pR and communication tools have ensured that not just individuals, even issues, policies and schemes are now becoming hot-selling political brands. 4Ps B&M consulted with some of India’s noted brand gurus, columnists, social and political commentators to get this list of India’s 20 hottest political brands in place. Read on to find out what makes em’ tick…

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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