Affordable Handsets

The new way of connecting people: Year 2009 saw a slew of ‘cheap’ handsets being rolled out in the country. Be it the relatively new entrants like Micromax, Karbonn or the established players like Intex and Fly, all of them showed immense interest in this segment of the market. By launching QWERTY handsets in a range of around Rs.4,000-5,000, these mobile phones sold like hot cakes and gained the much-desired acceptability in no time. Moreover, as the customers have been rested at great advantage to possess the most high-tech mobile models without shedding big bucks, these handset makers are expected to give a tight fight to bigwigs like Nokia and Samsung in the long-run. As someone rightly said ‘Change is what makes the present generation click’, this change in the handset market has surely empowered these companies to click in 2009 but there is still a long way ahead to be covered before these companies can reach to the top.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
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• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Double or Quit

IIPM enters into media education

Experts believe that the firmly entrenched popularity of cruisers in targeted developed markets have contributed to Enfield’s success overseas, but volume play on the home turf may require some mass marketing measures from the niche bike maker. Not that the core team at Royal Enfield have been twiddling their thumbs. They are already expanding their target segment from the present 25+ age group to bring more of youngistan into their brand franchise. Analysts say that Bullet’s club activities, which will give the youth a sense of belonging, are set to play a significant role in expanding the Enfield brand promise for India’s youthful demographic. Proactive marketers at Enfield have already started capitalising on this asset. Their latest activities like ‘Log Out’ (focused on corporate sales) and ‘Keep Riding’ (wherein Bullet riders go on a small tour together) are specifically designed to bring a new set of young consumers under the Royal Enfield umbrella. So is there a plan to launch a two-wheeler version of Maruti’s Raid-de-Himalaya?

“Not really. Our intention is to promote Enfield riders riding together, rather than competing with each other,” clarifies Chavan.

Apart from expanding its consumer base, Enfield also has a portfolio line up to achieve the proposed doubling of its sales turnover. The company that has recently rolled out its Classic 350 and Classic 500 models (with single spring-saddle seats and vintage body coloured bumpers), will soon be launching its new and much-awaited Machismo in the Indian market. With its latest UCE technology (introduced in the Classic range), Enfield has narrowed the space for its critics to crib about Bullet’s engine issues. The new technology offers a host of advantages to the consumer namely, engine oil change after 6,000 kms instead of the earlier 3,000 kms; little or no engine adjustments, et al – changes introduced to make more heads turn in Bullet’s direction. “The company will also be launching concept models and variants at the Auto Expo next year which will make consumers more familiar about benefits of UCE technology,” avers Ravichandran.

Despite these subtle overtures to woo new target segments, Enfield is careful about not over stepping the mark in any way that could hurt its intrinsic brand association with cruise biking. Little surprise that they are sticking with their traditional media plan and continue to opt for their regular niche marketing channels. “We have no plans to turn our products into mass appealing ones. Enfield will continue marketing activities via niche media channels only,” explains Ravichandran, emphasising the company’s need to not upset the brand’s apple cart anytime soon.

Our Take: Royal Enfield’s efforts to net in India’s youngistan franchise via its clubs may fetch long-term returns. Their short term plan of netting 60,000 unit sales in 2010 are also well in sight. But, with every bike maker in India hungering to expand their target segment, doubling Bullet sales by 2013, without any major tweaking of marketing strategies, may not be the best bet for this niche player.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Repositioning & beyond...

Anuj Sungh,
National Marketing Head, Red FM


4Ps B&M: Why is the repositioning exercise only limited to Delhi?
AS: Listeners in different markets have varied preferences and it would be unwise to assume that what works in one market will work just as well as well in another. For instance, listeners in Kolkata show a stronger affinity for songs belonging to the older era than listeners in Mumbai or Delhi and hence in Kolkata our playlist includes songs from the late ‘90s as well.

4Ps B&M: How has been the initial reponse of the listeners to the new Red FM?
AS: The response has been great so far. listeners are appreciating our revamped playlist and all the innovation we have done so far. A 50 year old man called us up saying he feels 20 years younger listening to the new Red FM. Testimonials are being aired on the station where people have confessed how exciting and refreshing the new Red FM is also vouching they would never want to go back listening to other boring radio stations in the city.

4Ps B&M: Will you also be looking at repositioning your channels with the same positioning (‘Aaj ke Zamane ka channel’) in other regions as well?
AS: With the recent rebranding exercise (38 SFM stations were rebranded to Red FM in August ’09) we have extended our funda of playing superhit music throughout the day to 41 cities now. Radio is a local medium and audiences in different parts of the country. For instance, the difference between the audience in North East India and the audience in Andhra Pradesh is same as the difference between chalk and cheese. So while the repositioning will work with listeners in Delhi, it may not achieve the same amount of success in other markets. However, if our research leads us to believe that such a repositioning may work in other markets we may revisit our strategy.

4Ps B&M: What are the other initiatives the company is taking to ensure growth in the listenership?
AS: We have couple of more programming initiatives lined up for the near future but it will be a little premature to talk about it

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

AT YOUR SERVICE, SIR!

For M&M and Dabur, it’s not only about selling their products in rural India but also building a positive image around their brand

When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. This is a big mistake and a big missed opportunity. And not wanting to miss this opportunity, Mahindra &Mahindra (M&M) embarked on a brand-aligned human-assisted service through Project Bhoomi. M&M partnered with experiential marketing company, RC&M with an objective to facilitate farmer’s return to profession with the promise of prosperity, and thereby reap the benefits in the form of customer retention. Says Priya Monga, Business Head, RC&M, “The need of the farmer is to know the condition of his soil and get counseling on various inputs whereby he can enhance soil productivity. Mahindra Bhoomi offered technology based solutions, at the farmer’s doorstep, to assess his soil condition and offer specific solutions to restore/enhance the productivity of the soil.” A fully-equipped, real time, Mobile Soil Testing Laboratory landed at the farmer’s doorstep. Static soil testing laboratories, affiliated to Mahindra Tractor Dealerships, offered its services round the year. More than 30,000 farmers were contacted and briefed on the importance of soil test for their land holding and more than 1,860 soil samples were done along with report generation and counseling the same day. Project Bhoomi in a very short span of time managed to create a lot of buzz around brand M&M. The activity created a strong brand recall in the mind of the consumers as footfalls increased by 4-5% at the dealership. What’s more, 600+ enquires were generated for brand M&M.

This innovative value offering has helped M&M to foster a lasting emotional bond between the brand and its customers. While M&M took the emotional route to connect with the consumers, FMCG major Dabur moved beyond traditional media options like radio, TV and cinema, and entered into a direct engagement with the rural consumer with special initiatives like the rural beauty & talent contest with Dabur Amla Hair Oil. Christened Dabur Amla ‘Banke Dikhao Rani’, this rural beauty & talent hunt recognises and rewards facets such as sundarta, susheelta and yogyata amongst young girls. The contest will be held across 52 districts in three states – UP, Madhya Pradesh & Bihar – covering 2,000 villages. “The aspirations of women across India, particularly in rural India, are changing. They are increasingly seeking tools to enhance their beauty and confidence. Dabur Amla, we feel, offers these consumers the ideal tool to enhance their beauty and confidence. With this initiative, we will generate beauty awareness among rural women, educate them about the benefits of Dabur Amla Hair Oil vis-à-vis loose mustard oil, and offer the rural women a platform to showcase their beauty & talent. We are now taking Dabur Amla’s association with beauty a step further with this rural beauty pageant that also seeks to empower women in rural India,” reveals a Dabur insider.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

INDIA’S HOTTEST POLTICAL BRANDS

IIPM: An intriguing story of growth and envy

Barack Obama was not a man. He was a package – crafted to take on the all white prejudice of American politics. His branding strategy ensured that right till D-day, hardly anyone was talking about his policies or opinions, instead Obama’s ‘charisma’ and the ‘hope’ he offered America’s terror-scarred public, were the focal points of any Obama discussion. He was sworn in as the 44th President of the United States. Obama’s Indian counterparts are not far behind. Getting their branding right is the perfect armor for India’s new age politicians, faced with a demanding electorate, 24X7 media attention and personal digital engagement with their target audiences. If Rahul Gandhi’s image is perfectly crafted as the silent but smart worker who delivers on his promises; Lalu Yadav has laughed and joked his way into his voters’ hearts. In fact, behind-the-scenes pR and communication tools have ensured that not just individuals, even issues, policies and schemes are now becoming hot-selling political brands. 4Ps B&M consulted with some of India’s noted brand gurus, columnists, social and political commentators to get this list of India’s 20 hottest political brands in place. Read on to find out what makes em’ tick…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s a girls’ Night out

IIPM: An intriguing story of growth and envy

Hard Rock Café joined hands with popular men’s magazine Maxim to launched its Wednesday Ladies Rock Nite, celebrating the spirit of women. Sizzling Bollywood beauty Amrita Arora, announced this caffeine induced rocking nights especially for women. Hard Rock Cafe has partnered with many marketers for exclusive promotions at the cafe on these ladies night. A chance to be Maxim & Hard Rock’s Hottie of the Month will be another compelling attraction of these ladies nights.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

WHEN WINNING MATTERS

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Everything requires planning, especially when the stakes run into the multi millions that goes into making a marketing programme succeed. Starting this issue, 4Ps B&M bring you some of the hottest media strategies that have pushed brands to another high altogether. It’s all in the plan, you see!

No slick 30-second TV spots; hardly any print adverts and neither are Tata Nano billboards splayed across cities. Yet, Ratan Tata’s Nano dominated public discussion and discourse around its launch last year. Given the cluttered market, where car makers spend tens of million to ensure that their new model is noted and recalled, wouldn’t you call that a bit of a dichotomy? Sure the tag of ‘the world’s cheapest car’ speaks for itself, but surely the Nano needed an extra something to nudge public response? You bet! And that’s where media agencies come in – to provide a solution to any marketing problem. Marketing honchos talk for hours about their big idea, great creative and how it enhanced their brand’s personality. Yet, without an effective media plan, it would all have come to a naught. Good creatives rock. But a bad media plan can destroy the best creative messages. While a good plan can overcome even a bad message. Starting this issue, our new series celebrates those smart media insights that have contributed to sales, market share or the buzz around brands. To flag off the series, aditi prasad and savreen gadhoke bring you some intelligent innovations from Madison Media, Lodestar Universal and Mediacom. Here’s hoping you learn as much from this new series as we hope to do…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

...and the shakers

IIPM 3-year full-time Integrated (MBA BBA) Programme

l Crayons Advertising, one of the 15-empanelled agencies of the Incredible India account has been awarded the creative duties of the domestic campaign (in print media), earlier handled by Span Communications. As per Ranjan Bargotra, President, Crayons Advertising, the campaign will continue till year-end and will highlight the rich heritage of India. A budget of Rs.60 crore has been earmarked by MoT for the domestic campaign covering all forms of media.

l The Delhi wing of ZenithOptimedia has bagged the media duties of Unitech wireless (JV between real estate giant, Unitech Ltd. and Norway-based mobile services provider, Telenor Group), in a multi-agency pitch. The campaign will break pan-India using the traditional media to communicate the salient features of the brand. Leo Burnett will handle the creatives of the account. l Harley Davidson Motor Co. India Pvt. Ltd. has roped in The Republic as its advertising partner, following a multi-agency pitch. Harley-Davidson plans to launch its bikes in the Indian market by 2010.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Indian entrepreneurs still seem to be laggards when it comes to create a pan-India standalone restaurant brand.

But, is there a trick that could work for them?

Jiggs Kalra
Gourment Hall of Fame, The International Food & Beverage Forum

India is a country where on an average consumers spend about 51% of their total personal expenditure on eating out, but still we can see only a few standalone restaurant brands creating the real buzz. So, why can’t we create a brand like McDonald’s in India? There’s no answer to this question as there are actually very few who have tried to create a standalone restaurant chain across the country. I have consulted and worked with about 68 restaurant brands across the globe and that makes me say that in India no entrepreneur has ever thought of creating a standalone brand in the restaurant industry. Either it was a part of their brand extension strategy or they looked it as a short way to make money.

Walking with chefs and restaurant-owners across the globe I have realised that most of the Indian entrepreneurs fail to have an in-depth understanding of the target audience. Like in any other business, marketing in the restaurant industry too has to be targeted on the right audience. You might be a great chef like Sanjeev Kapoor, but if you are launching a brand you have to be very clear on whom are you targeting it. For instance, McDonald’s targets family. In fact, when I was working with Oberoi Group of Hotels, I made sure that their restaurants precisely targeted the global leisure tourist.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)