Bangalore: High on IT, Hip-Hop & Money!

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After Mumbaikars and Delhiites, it's now the Bangaloreans who are getting richer by the day. The IT hub of the country is the third largest in terms of High Network Individuals (HNI). At present, Bangalore has around 10,000 individual dollar millionaires & 60,000 super rich people with surplus of Rs.45 million & Rs.500,000 for investment, respectively. A study conducted by American Express says, there are close to 83,000 HNIs and 711,000 super rich people in India. The city's investment into financial instruments like shares and mutual funds ($25 billion in 2006, as compared to $200 billion in Mumbai & $50 billion for Delhi) talk of the city's burgeoning wealth. Return of NRIs, entrepreneurs and fat pay cheques are some of the reasons for making this city Richie-Rich.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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No Jack in the box

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But he has three, did you say? So? Completing the trilogy of tour de force along with Leo Caprio and Matt Damon in Martin Scorcese’s The Departed, Jack Nicholson is a disappointing omission out of the personal nominations, at least in the Supporting category. Playing a kinky killer of an Irish-American mafia boss in Boston – his sexo-sinister histrionics professedly a personal contribution to “Marty’s” idea of the villain – Jack Nicholson certainly would not have minded sidling up to Meryl Streep in terms of the number of times of Academy nominations – he at 12, she at 14. A smile that breaks up only at his crow’s-feet, one that could equally pass for impish inane-ness or malicious madness, Jack ought to have been there even if for that one scene where he batters down on Leo’s arm-cast to check for ‘network’ traces, followed by a volte-face apology! Nevertheless, while he’ll be seen cheering the boys at Kodak Theatre, in those trademark dark glasses – one fetish, apart from women – he sure can feel good about pipping the likes of Sean Connery and Clint Eastwood in a recent poll on Sexiest Older Men! But then, it certainly isn't 'As Good As It should have Gotten...'

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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R&D: Research & Die!

MANAGEMENT GURU

In essence, isn’t it worth investing the moolah with one of the world’s best defense ‘corporations’ (as in Russia), rather than pouring tax payers’ money on a dud like DRDO, which is perpetually engrossed in learning the basics of third generation aircraft (LCA), while the world has already graduated to fi ft h generation versions? As India endeavours to affirm itself as a major power on the global geo-political map, the Indian armed forces will have to conform to the strategic ambitions of the nation. This, in the light of the fact that China has been spending massively to modernise its People’s Liberation Army (PLA), whose 5th generation J-12 program is in advanced stages; and their 4th generation J-10 fighters are doing operational sorties. Add to this the Pakistan factor combined with USA’s nonchalant eagerness to please Musharraf with F-16s, the rationale for the 5th generation aircraft for IAF becomes pretty apparent.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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This brings us to the second part of this future evolution
Is Communist leader calling Jyoti Basu the God, beginning of a trend?

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Without roofs...

IIPM PUBLICATION

Educating the ‘natural’ way??
Where on one hand urban India is witnessing investments for higher education, for a smaller population, millions of children are still waiting for some miracle that would provide them with amenities of basic education. With 70% people living in rural India, 35% under poverty line, the need for basic education with working infrastructure is glaringly evident. Roofless Municipality schools, without any facility of toilets and drinking water, one teacher to teach everything to all the students, is what no child living in India’s 600,000 villages, certainly is waiting for. Moreover, out of 146 million children that enroll every year in primary education across the country, 59 million drop out before reaching class 8 due to insufficient support by the government.

Although parliament decided to allot Rs.98 billion annually for promoting education, the amount is not even sufficient to provide roofs to the roofless mud houses, in which these so-called schools are running (leave the matter of providing food and toilets aside).

When Azim Premji Foundation can make efforts to educate Karnataka and Andra Pradesh alone, then why can’t the governments with such huge funds at their disposal not do it for the rest, remains an unanswered question.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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“If you want it, measure it. If you can’t measure it, forget it”

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“If you want it, measure it. If you can’t measure it, forget it”

– Peter Drucker.

So, what’s your company’s human capital equation like? “dln(Y)it = ç1d-PUBit + ç2 d(PUBit*time) + Óm = 1 to M µÂmdln(Zmit).” What?!?!

Yes, the day might not be far when Indian companies would’ve made such a representation of their people and talent within the organisation in terms of formulae and other mathematical variables. Terms like Human Capital Index, HR metrics, HR Accounting (HRA) & Key Performance Indicators (KPIs), are commonly heard in boardroom discussions. Looks like corporate India is smitten with the quantitative school of thought even where it comes to its people functions. It’s not without a cause though; the mounting pressure on functional and chief executives of corporate India to show impressive figures is compelling one and all to create and effectuate tools to measure value in respective departments and returns on various investments being made.

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Source : IIPM Editorial, 2007

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Air Deccan’s phenomenal growth spurred the entry of more than half a dozen low-cost air carriers in India

IIPM PUBLICATION

Perhaps sheer guts, and a lot of tactical common sense, is what we inferred! Gopinath never has, and does not intend to give the best of quality, but rather, the best priceline offer the consumer can have! Worthy of mention in this context is Air Deccan’s ‘WOW’ campaign that was initiated to change the market perception of the carrier’s service standards and departures delays (which it now loudly announces to have improved!). Creditably, this well-built vision has propelled the low-cost behemoth to the number two spot (with a vital market share of 19.8% during December 2006) amongst a host of other carriers.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
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Brand : Cleartrip.com

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Brand : Cleartrip.com
Agency : Beehive
Baseline : Making travel simple

Description: An airhostess gives the general safety instructions to passengers in an aircraft. We see Superman ask for help from her to keep his cape safely; then, she switches on the light for Krissh who is reading a book which talks about the fear of heights; she serves a glass of juice to Spiderman, who helps himself to a magazine as well and gets comfortable. Batman dozes off and the airhostess keeps a pillow behind his head. In the end, the VO exclaims, ‘All deals of airfare are so exciting that even super heroes can’t resist them’.

4ps take: We have seen super heroes as flying mortals who believed in helping others but little did we know that they would look forward to taking a flight. Surprising, right? But this is precisely Cleartrip.com’s strategy behind the ad. A single-minded focus on the high-quality and competitive services provided by Cleartrip travel agency, and this is an exciting – and unusual, may we add – way of doing so. The visuals are stunning with the colourful super heroes on board! In a sector, where best deals in travel are being offered by every other travel planner, this is very, very smart work by Cleartrip.com, one that’s going to get everyone to sit up and take note... Clear hai!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Advice for Nandan

IIPM PUBLICATION
Refer to 4Ps B&M’s cover story on the ‘Tech India’. While the Indian IT story has created a uproar in the domestic arena, its whereabouts in the foreign markets often go unnoticed. With Team India (IT) lapping up a formidable share of the global tech space, it is moment of pride for Indians. However, a word of caution: Beware of foreign players that have entered Indian markets in the recent times. As lack of focus in the domestic markets, would spoil the glory of being an International player.

Nikki Sidhu, Mumbai

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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America’s persistent failure to live within its means has been a major reason for the current global imbalances

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Meanwhile, persistent global imbalances will continue to produce anxiety, especially for those whose lives depend on exchange rates. Though Bush has long sought to blame the others, it is quite clear that America’s unbridled consumption and inability to live within its means is the major cause of these imbalances. Unless that changes, global imbalances will continue to be a source of global instability, regardless of what China or Europe are doing. In light of all of these uncertainties, the real mystery is how risk premiums can really remain as low as they are. Especially given the sharp brake on growth in global liquidity as central banks have been raising interest rates in tandem, the prospect of risk premiums returning to more normal levels is itself one of the major risks the world faces today.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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All for a ‘Panoramic’ view of Indian realty

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After consolidating its position in hospitality sector, Mumbai-based Panoramic Universal Ltd., (flagship of Panoramic Group) is all set to enter the real-estate space. The company has lined up Rs.10 billion for expansions in India over next 3-5 years. Panoramic has already bought land worth Rs.2 billion across Maharashtra, Uttaranchal, Chandigarh and West Bengal and plans are underway to acquire 20 properties in the country. The company is currently evaluating properties in Kochi, Kerala, Chennai, Rajasthan and Delhi for the same. At present, it operates five hotels in US, one in New Zealand and three in India (in Goa, Shirdi and Malvan).

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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THEY’VE DONE SOME PHENOMENAL CREATIVES, YET R K SWAMY BBDO PREFERS TO LIE LOW..

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Guess who contemporarised ‘the complete man’? R K Swamy BBDO. Confused? Don’t be! We’re referring to the new-age avtaar of Raymond’s ‘complete man’, wherein, the Raymond man does not hesitate to get cosy with an infant or even play with pups, all dressed in Raymond’s worsted suiting. When R K Swamy BBDO bagged the Raymond account from Enterprise Nexus a few years ago, giving a soft touch to the brand was one of the few ways in which they tried to infuse new life into the brand... Says Sangeetha Shetty, Executive VP - Management & Creative Services, “They (Raymond) had a great recall but the sales were not happening.

We gave a solution which says ‘feels like heaven, feels like Raymond’. Feels like heaven was the emotion, and with Raymond we brought the fabric back!” R K Swamy BBDO’s creative antennae are only one part of the story. The real story of this home- grown agency lies in its continued success in the face of a slew of overseas advertising agencies setting up shop in India. Set up by R K Swamy in April 1973, this one’s out of the few indigenous agencies that has left an indelible imprint on the industry! Back then when integrated marketing communication was hardly the buzzword, R K Swamy pioneered his ‘Total Communication System’ and laid the foundation for his agency’s innovative lead.

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Source : IIPM Editorial, 2007

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It also calls for leaders with vision and values...

Sumantra Ghosal, the head honcho of Equinox production and ID8 (a new company with plans to get into various streams of audio-visual medium) is quite categorical. “Why will a client pay for the pitches he does not need to pay for? It’s really up to the ad agencies to put their foot down (which I do not think they can) and insist on being paid. If they value their creatives enough then I presume they might (not will) be paid. But the flip side is that they are likely to loose out on a lot of business,” he says.

Ghosal believes that the argument is invalid so long as agencies buckle under pressure and pitch for free. In today’s competitive world that’s a tough call, demanding a sense of unity among all agencies to stand up collectively and make a strong case. “It also calls for leaders with vision and values... totally committed to the principles, transparency and uncompromising integrity ‘come what may...” he adds.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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When babus don a seller’s hat...

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Apart from escalating tourist arrival numbers (In 2005, 3.9 million international tourists visited India and close to 350 million Indians embarked on domestic holiday), it is the Incredible India campaign that has paved the way for tourism advertising in India to come out of the closet. In as much, tourism advertising is now no more boring and straight jacketed. Tourism has acquired the dimension of a fast moving consumer good and is being sold like a product!

The Kerala Tourism Board is one of the front runners when it comes to marketing itself. Apart from unleashing a series of campaigns and promoting Kerala at international forums, the government is now positioning the state as a medical tourism destination. “We are looking at a tie-up with CII, to accredit our hospitals, so that foreigners may get insurance benefits. Ayurveda will remain our main product, but developing spirituality hospitals is also on the cards,” informs, P. A. Mohan, Deputy Director of the Kerala Tourism Board. According to Mohan, Kerala has witnessed an average growth rate of 11% in tourist arrivals, the highest in the world.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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