We had it made!

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Deutsche Post in deep trouble

“Deutsche Post is a pioneer in Europe and now is being punished for it,” says CEO Dr. Klaus Zumwinkel, and betrays in these words a plea for mercy, as his company would find itself in murky waters, once the German postal market is opened up. Dr. Zumwinkel is lamenting unfair competitive conditions in the EU. The delay in opening up some key European markets has stalled the company’s expansion. And the new entrants – Luxembourg based Pin Group & UK based TNT Post would expectedly launch a brutal price war on the German turf. Pieter Schaffels, spokesperson, TNT Post, said, “We are looking for increase of 10- 15% in market share.”

In response, Deutsche Post is incessantly cutting costs & expanding in foreign markets where feasible. In 2006, the group improved its operating performance by increasing its revenue by 35.8% to $82.94 billion by consolidating all freight activities & focusing on the high growth Express division. Even their second quarter profits have risen by 13%, beating analyst expectations, primarily due to the DHL Express division that has had tremendous growth in Asia.

The clear stumbling block is its mail business, where revenues surged by a mere 13% since 2000. Express & logistics divisions have risen phenomenally; revenues stood at $17.2 billion (growth of 185% from 2000) & $22.7 billion (growth of 174% from 2000), but its cash cow remains the mail business, with 52% of total profits in 2006. The blow to this business will hit the company hardest. But with regulators refusing to show mercy, Deutsche Post has no choice but to engage itself in this long drawn bloodbath, hook line & sinker.

Edit bureau: Aditi Soni

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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After CDMA, will nokia miss the 3G bus ?
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STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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Motilal Oswal taps dancing bourses

ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...

If you think the dancing bourses can scare all, then you seem slightly mistaken. India’s leading financial services company, Motilal Oswal Securities Ltd. (MOSL) has just come out with an IPO. The price band for the IPO has been fixed between Rs.725 & Rs.825 per share of face value Rs.5 each. The company plans to raise Rs.216.25 crores in lower end of the price band & Rs.246 crores at the higher price band. The proceeds of the issue will be used to infuse funds into MOSL & Motilal Oswal Commodities Brokers Pvt. Ltd. The capital infusion is likely strengthen the balance sheets of these companies enabling them to raise trading volumes in equities & commodities market.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM Economy Review
IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
After CDMA, will nokia miss the 3G bus ?
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
HRIC :- Human Resource Intelligence Cell
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
36TH Full Time Programme In Planning & Entrepreneu...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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The Rolling Stones on a roll again!

IIPM MANAGEMENT INSTITUTE

Catch the bang – The Bigger Bang – in the European part of the world... It’s not ‘Big’, it’s not the ‘Biggest’. It’s the Bigger Bang. Ain’t that very very ingenious on the part of those – once the ‘Greatest Rock and Roll Band in the World’ – to settle with ‘Bigger’? So they suggest that it’s not simply big and it’s also not the biggest yet to not be waiting for anything bigger and better!

From the start of their foray into the music world 42 years ago in 1965, Mick Jagger, Keith Richards and Brian Jones – collectively called The Rolling Stones – have, despite Jones’ demise in 1969, tasted much success in their world tours. Now, even in their 60s, Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts today have an entourage that would give any new band of boys a run for their money and almost guarantee a packed house wherever they perform. Their ongoing world tour, A Bigger Bang, which started in 2005, is no exception and serves a testimony of the enormity and longevity of the super magnetic blues-and-rock stars. Th e megawatt energy performances have translated into sales of tickets worth £76 million, the highest money raker in the history of any musical world tour so far! Entering the European leg of the tour early this month in Belgium, Th e Rolling Stones unleash songs like ‘Rough Justice’ and ‘It won’t take long’ on their fanatically head-banging fans.

Even though Keith admitted to a news channel that the group members are actually tired of socialising with each other, it never affected their ability to create mesmerizing sounds together! Their tour has one hazardous factor though – huge traffic jams that thus exact the cost of attending the concert in cash and time! While hoping all this adrenalin pumping action is not their farewell tour yet, their’s definitely is an act to watch before you die!
Edit bureau: Yefu Daniel Chen

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
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Courtney to quit courting cigarettes!

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The Great Game

IIPM PUBLICATION

For those familiar with the Great Game, it is basically the rise and rise of China that has convinced the United States that India must be wooed and befriended and encouraged to emerge as a global ‘balancing’ power as a counterweight against the growing strategic ‘competition’ from China. For sure, China will threaten the American dominance of Asia and the world for decades to come. Who better than a militarily, economically, demographically and technologically powerful India to counter the Chinese ‘menace’? Strategic analysts ranging from C. Raja Mohan and C. Uday Bhaskar to K. Subramanyam caution that India must pursue its own national interest and not succumb to the temptation of picking up fights with China on behalf of the United States. Just as the US continues to support Pakistan, India, too, needs to engage with China rather than confront the dragon.

Yet, these cautionary signals apart, there is absolutely no doubt that Manmohan Singh and George Bush have “created history.” After decades of inward looking isolation, missed economic opportunities and the status of a third world wannabe, India is well on its way to becoming a regional super power in its own right. And what about the vociferous protests by the Left ? But that’s the beauty of the Indian democracy that Bush so admires. Isn’t it?!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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! IIPM Management Introduction ! IIPM Management ! IIPM Management Courses ! IIPM Centers ! IIPM Amaze'07 !

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Rising Oil Imports

IIPM MANAGEMENT INSTITUTE

Factor number two that makes India vulnerable is the future of the rupee vis-à-vis the American dollar. Historically, the Indian rupee has always fallen in value against the dollar, increasing the burden of oil imports. Take 1991, when the combination of Manmohan Singh as finance minister and P. Chidambaram as commerce minister launched economic reforms by devaluing the rupee against the dollar by almost 50% in a phased manner. The immediate result: a 50% jump in the rupee burden of oil imports. If there is sustained pressure on the rupee, India will be vulnerable to higher import bills. Yet, the performance of the rupee against the dollar over the last few years has been remarkably stable. And if FII and FDI inflows continue to accelerate, there will be no significant pressure on the rupee. Nevertheless, going by the historical behaviour of the rupee against the dollar, future areas of concern remain.

The third factor that makes India vulnerable is the growing oil intensity in the economy. In layman’s terms, oil intensity refers to the amount of oil used to produce one unit of GDP. Traditionally, the oil intensity in a developing economy keeps going up. India is no different, though there was a decline in the 1990s. The sustained growth in India’s transportation and automotive sectors means that oil intensity will remain high, leading to higher oil consumption and inflated import bills.

So much for the factors that could make the Indian economy vulnerable in the long run. The key concern relates to what Indian policy makers can do to ensure two things: One, that India pays as less as possible for oil imports in the long run. And, two, that political and other upheavals do not disrupt oil supplies resulting in yet another dose of oil shock to the Indian economy.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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JSW is all set to steal the show from the biggies on the global steel stage...in style!

IIPM PUBLICATION

‘Others saw it as unfeasible, but Sajjan Jindal saw it otherwise...’ Yes, if you’re wondering what we’re referring to here, here’s a simple narration – After Indira Gandhi laid the foundation stone of Vijayanagar Steel Plant, back in 1971, not a single company came to the front to set up the plant on account of viability of the project. However, post-liberalisation, Sajjan Jindal decided to take up the challenge and did so gutsily in 1994. Defyiang all odds he and his team impeccably tailored the impossible imagination into a fructiferous reality. During our visit to JSW Steel Ltd. (JSW) site in Vijayanagar, to whomsoever we spoke, all voiced out proudly in unison, “We took the challenge of setting up the plant where nobody dared to do so...”

In order to overcome the unfeasibility of the project, JSW took the ‘big risk’ of espousing the untested technology – Corex (which uses coal instead of coke), in contrast to the common blast furnace, which finally paid-off handsomely and was nothing short of a miracle. Later on, due to various constraints concerning usage of Corex – as it limited production capacity to just 0.8 MT per corex and high set-up & maintenance cost which stood at double than of the common blast furnace – JSW installed blast furnaces and did that quite successfully to make them money-spinning steelmaking machines – surely a feat possible ‘only’ in the eyes of Jindal. And the whole chain of incidents looks nothing short of a fable considering the ‘geographical obstacles’ in mind. But succeed he did, and thereon began the aeon of unmatched and unbeatable legacy.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM : The Indian Institute of Planning and Management
IIPM is a best b-school. It is a business school of management. It's full name is The Indian Institute of Planning and Management. ...

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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A Nouveau Challenge

IIPM MANAGEMENT INSTITUTE

RCL’s march into GSM has been stalled for the moment. Existing cellular operators are contesting giving available GSM spectrum (most of it left by the defence forces) to a new player, a move that is supported by COAI. However, considering that the row with Qualcomm over CDMA handset pricing has been resolved, RCL may just want to stay put with CDMA at the moment. As it is, the imbroglio over spectrum allocation is not expected to be resolved soon.

The larger threat is the threat of Vodafone, which is planning to invest $2 billion into the Indian market (one-fifth of its global capex plans), is already looming on the horizon. A brutal price war is imminent, and so is a revision of existing market positions. While Bharti is still making RCL sweat in the heat, the bigger danger will be the arrival of Vodafone in India. Not only will Vodafone eat into Bharti and RCL’s market share, it is bound to emerge as a strong telecom player with strong handset bundling capabilities, an area which is considered to be RCL’s core strength. Vodafone has already come up with two cheap handsets – Vodafone 125 and Vodafone 225, which would retail for $25- 45 in emerging markets, where India is top priority.

A fantastic financial year has passed for RCL, but can the same be predicted for the current financial? Will the ‘Vodafone tide’ be strong enough to sweep RCL’s dreams away, or will the company successfully weather the impact? We take another look at the National Operations Centre, where the best brains at Reliance are engaged in seemingly endless brainstorming sessions, scrutinizing multitudes of market data, and deciding how to capitalize on the upcoming opportunities and respond to the emerging threats. A lot will depend on how the top brass strategizes ahead. And time, as always, is in short supply...!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Indicators are positive & steel demand growth is expected to remain at 3- 5% levels....

IIPM PUBLICATION

Moreover, with no signs of metal prices softening in the near to medium term (demand from construction, automobile & other metal intensive sectors is going to shoot up in coming times), the companies for sure are going to have a smooth sail. Sushil Maroo, Wholetime Director – Finance, Jindal Steel & Power Ltd responded to B&E, “I think steel prices will remain stable and I don’t find any signify cant changes in demand in the short term.” In 2007, global steel (finished) consumption is expected to be 1,179 MMT, an increase of 4% over 2006. Moreover, the Chinese government’s recent policy of reducing the number of steel makers in the country will definitely increase the scope of opportunities in the region.

On top of all, the Indian metal moguls in order to valve the growing demand, and to avoid chances of becoming a soft consolidation prey as domestic soil is attracting players from all over the planet, are opting for both – organic & inorganic growth. Mittal’s acquisition of Arcelor led to a consolidation inferno like never before and many felt that Indian steel dolphins will be acquired by global steel sharks.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The A to Zee of media!

New verticals like DTH and radio have helped the industry keep pace; & now, there’re are quite a few reasons for players like Star and Zee to fight for the numero uno position

Annus mirabilis! To put it simply, it was a wonderful year for the media and entertainment sector. Marked with high-profile launches, bewildering shakeouts and astounding announcements, 2006-07, without the slightest doubt, can be termed as a watershed year for this industry.

Be it DTH, radio, newspaper, TV channels, the buzz in the industry is like never before. All the segments had one thing in common – a whole new bunch of players jumped in to grab the market. Even the veterans diversified their portfolio in order to safeguard against the fairly new entrants.

One of the fields that has witnessed the maximum action, is the television space. While CNN-IBN, Times Now, and NDTV announced their foray into the general entertainment channel category, the year also marked an era of tie-ups in the industry. HT tied hands with the supreme The Wall Street Journal to launch Mint. TV18 forged a deal with Viacom and aims to launch a general entertainment channel; make content for the internet and mobile phones and also produce films. “The entertainment space offers significant opportunities and this partnership gives us the scale to compete and the edge to achieve leadership position,” says Haresh Chawla, Group CEO, TV18.

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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Organised retailing is the new talk of the town, and agri-retailing is the next stop for India Inc.

IIPM MANAGEMENT INSTITUTE

According to the Ministry of Commerce, agriculture also attracted foreign investments worth $98 million in 2006-07. Subodh Kant Sahai, Minister of State for Food Processing Industries, adds, “FDIs in retail chain is needed to create markets. The food processing industry needs to grow at a greater pace to be competitive in the global market. The domestic market alone cannot create demand for processed foods. We need to export, and FDIs in retail chain can help in boosting (such) exports.” Remarkably, this year again, fertilizer companies have made it to the top in the B&E 100 Most Profitable Companies list.


Gujarat Narmada Valley Fertilizer had a net profit of Rs.3.26 billion, followed by Balrampur Chini with a profit figure Rs.3.26 billion. However, the list was topped by Zuari Industries with a net income of Rs.3.93 billion. The company has diversified interests ranging from fertilizers to biotechnology, and more.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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Talent Crunch

On "IIPM - Arindam Chaudhuri - Planman"

India has abundance of resources and the industry too has developed a strong will to compete with the best in the globe. But the biggest dilemma of our times is that despite having a youthful population, we just don’t have the rightly skilled people to catapult India to new economic heights. This paucity of skilled work-force is beginning to hurt India Inc.

Sunit Sachar, COO (Chief operating Officer) of Parsvanath Developers has more reasons to worry these days. One of the fastest growing real estate companies is facing acute shortage of skilled professionals to execute projects in different cities. The scarcity of talent is plaguing every area of the sector, right from valuation of land to design and construction of the project. He fears, lack of people with right skill set may cause inordinate delay in execution of their projects & if the problem persists, it might retard exponential growth of the company. Now consider another scenario. Rajesh Nair is still waiting for the coveted job as a software testing engineer even after completion of MCA course two years ago. He is unable to understand why he is being constantly rejected by companies despite possessing a good degree. Sudhakar Das working in Leela Hotel, Bangalore, has quit his job to join a KPO firm in Gurgaon. The temptation to switch over the job was difficult to resist as the new firm offered him to pay double of what he used to get.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM going global
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Xerox India revs up its distribution plans!

IIPM Infrastructure : Campus

Xerox has decided to ramp up its expansion plans in the highly competitive Indian IT peripheral market. As per the plan, 25 Indian cities would have 100 Xerox kiosks by end of 2007. This forms a part of the ‘Go to Market’ strategy of Xerox India, which is a move to strengthen its position in Indian market. Ahmedabad, Jaipur, Lucknow, Chandigarh, Kolkata, Pune, Mumbai, Bangalore and Hyderabad, Are among the 25 cities short listed by Xerox for the purpose. The kiosks are aimed at promoting sales and increasing market share of its products. A channel expansion plan is also on its anvil. By the third quarter of the current fiscal year, Xerox will add 35 new channel partners and will also announce five new channel schemes.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM going global
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In the era of climate change, India is at an energy crossroad

IIPM PUBLICATION

The latest report of U.N. Intergovernmental Panel on Climate Change (IPCC), by 2,500 scientists from 130 countries, has confirmed that man-made climate change is threatening life on Earth.

Temperatures are likely to rise by 1.10 C - 6.40 C by 2100. Sea levels will rise by 18-59 cm by 2100. Arctic ice could disappear in summers by 2100. Global warming would impact 5,018 glaciers in the Himalayas. Pundari Glacier is retreating at 13 metres a year, and the Gangetic glacier; the source of the Ganga is retreating at 30 metres annually. In two decades, Himalayan glaciers will shrink from 500,000 sq.km. to 100,000 sq. km. Within decades there will be no glacial melt in the Himalayan rivers in the peak of summer, leading to a further aggravation of drought. As a result of water scarcity perception availability of water will shrink from 1,800 cubic metres to 1,000 cubic metres.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
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Will they be able to make it? Well, I doubt!

IIPM PUBLICATION

The technical picture of the Dow Jones is ghastly similar to 1929. Only in 2007, the Dow again rocketed uninterruptedly for more than 25 trading days in a row. Want another negative comparison? The buying of stocks on ‘margin’ (with borrowed money) has reached the same levels as 2000 just before the NASDAQ technology index nosedived up to 80%. Central banks have been doing the same as in the last days of the beginning of hyperinflation roughly 80 years earlier. Both European Central Bank (ECB) and the Federal Reserve fail to meet inflation with their leading interest rates.

The Federal Reserve hopes to ride out the ongoing implosion of the property market and has kept the leading Fed Funds rate unchanged at 5.25% for more than a year. But while Fed chairman Ben Bernanke tries to inject markets with optimism through every speech he delivers these days, his predecessor Alan Greenspan has become much more bearish, declaring in May that the USA has a 2 to 1 chance of declining into recession. Oil ascending into the $70 area does not make the case any easier.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
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Diesel gets a green push

IIPM MANAGEMENT INSTITUTE

For the project pertaining to jatropha plantations, the government has made provisions of 98 million acres of arid land. Unlike other cash crops the leaves of the jatropha plants are unfit for animal consumption; therefore the yield is safe from animal grazing. Dr. Reena Singh (Area convenor & associate fellow), Centre of Mycorrhiza, TERI “As per our research, the Jatropha plantation requires at least one irrigation annually and bio-fertilizers like Mycorrhiza. The plantation should be sustainable however” The process of oil extraction is based on jatropha seed crushing in an oil expeller rendering oil. This oil in turn is then mixed with alcohol along with a catalyst with bio-diesel and glycerine as bi-products. Extracted bio-diesel can be mixed with normal diesel bringing about oil conservation and better combustibility which results in lower emission levels. Scientists believe that bio-diesels have sustainable Cetane (equivalent of Octane) levels and thus they can be used up to 30% under normal operating conditions without evident engine damage. Furthermore, being a ‘low care’ crop, jatropha requires very little maintenance. Once the plantation is secured, it is sustainable even without the usual hoopla of proper irrigation and fertile soil. It’s not without a reason that jatropha is known as the ‘shameless plant’! Companies like DaimlerChrysler, D1 Oils & IOCL are taking active interest in this new age technology. As a matter of policy though, the government is reportedly not very keen on large scale jatropha plantations as that may lead to a cash crop status for jatropha. Critics are with the view that in an event of increased dependence on the crop as a fuel alternative, farmers could be encouraged to produce less food crops.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Reliance Mobile

IIPM PUBLICATION

BRAND : Reliance Mobile
AGENCY : Leo Burnett
BASELINE : Rang Barse

DESCRIPTION: A girl is reading a book when her Reliance phone rings and suddenly drops of coloured water fall on the pages. Sooner than later, it starts raining coloured water. Colour is all over – falling from the tin sheds, on the windscreen of cars, even from the green cricket ball. The ad ends with everyone shaking a leg in the rain as the VO says, ‘Ab barsenge rang, Reliance colour phones ke sang.’

4Ps TAKE: Rarely one gets to see sequels of ads and this one is truly a true blue sequel, for it easily takes the viewer back to the prequel -‘Baton baton mein rang...’ Peddling the same features, Reliance gets colourful in a bigger way this time. The ad is well executed and grabs eyeballs automatically. The jingle which has been improvised, ups the fun quotient which automatically comes with rain, dance and colour. All set to lure youth, Reliance offers a fresh range of colourful handsets and a fresher feel.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

The Oomph factor...

IIPM MANAGEMENT INSTITUTE

Circa 2007 and IT majors are storming Indian market with hordes of launches every quarter, marketing budgets have gone through the roof and Bollywood it seems is falling short of stars these days, as every PC player wants a glamourous ambassador to do the selling for it. Given the diversity of Indian PC mart and its price consciousness, players segmented their offerings in the value computing and lifestyle computing segments, respectively. While the value segment is still a priority, with PCs becoming a ubiquitous part and parcel of the urban Indian’s life, it is the lifestyle segment that is gaining strategic importance in portfolio of major PC brands now.

Remember the first of the ads of Lenovo with Saif Ali Khan in it which proclaimed that now you can shift from movies to music to television, all at the turn of a dial? “PCs today are integral to our lifestyle, so they need to be easy-to-use and feature rich,” offers Ajay Mittal, VP – Brand and Marketing, Lenovo India. Be it HCL, HP Compaq, Toshiba, Sony, Lenovo or Dell, all are putting in their best efforts to cash in on the style quotient, as they peddle them as complete entertainment devices. In the process, the focus is fast shifting from being typically staid and product centric. “Today, the computer is an extension of an individual whether it’s about watching a movie or working on a confidential document. Technology is about enhancing the user experience by building innovations at every level of computing technology; right from designing; to ease-of-use,” adds Ravi Swaminathan, VP – Personal Systems Group, HP India.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM Press Release :- Snore for more

IIPM PUBLICATION

Memories: Take a nap to close the gap!

“You forgot our anniversary!” the wife screamed; the apologetic hubby was at a loss for words. Perhaps, a common sight in any household. It won’t be as common after you realise that it could be helped with something as simple as getting your naps in time!

A study, with a focus on declarative memories (related to facts and events), conducted on four controlled groups – two of them sleeping before the test and two awake – showed that sleep helped better recall, even after being subjected to interfering information! This work extended previous studies by demonstrating that sleep does not merely protect memories passively, but also assists in memory consolidation.

One of the first theories linking sleep to memory suggested that firing of neurons during REM (Rapid Eye Movement) Sleep in human foetuses was associated with neuron growth and development, and this continued in adult life too. This signpost concept led to the theory of ‘dynamic stabilisation’ which describes how information is remembered by repetitive use of the paths in the brain.

Experiments on animals too concur with the connection between REM Sleep and memory. Exposure to learning increased REM Sleep after these tests. While REM consolidates memory, any information acquisition increases REM Sleep – an indicator of reverse hypothesis. It was also found that inducing sleep was a lot faster after learning, a possible explanation for this being the ‘urgency’ to begin the memory consolidation. To add to the intrigue, the number of REMs per minute increases for several nights after complex material has been learnt.

Studies on humans are coherent with the animal studies where the converse of sleep consolidating memory is found true. REM Sleep deprivation led to poor performance on a variety of recall tests. It has also been found that there is a memory loss on deprived sleep on the same night or two nights after any material has been learned! Fascinatingly, memory has been affected only when the deprivation is specific to the first two or last two REM episodes of the night. Research has also shown that along with memory, sleep may be related to better immunity, physical and cognitive performance, and mood regulation.

So, all you need to ensure against forgotten birthdays or anniversaries are REM-naps. If you wake up to find her still, next to you, don’t forget to apologise!

Edit bureau: Srinivas Chetan

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)