THEY’VE DONE SOME PHENOMENAL CREATIVES, YET R K SWAMY BBDO PREFERS TO LIE LOW..

IIPM Best MBA INSTITUTE
Guess who contemporarised ‘the complete man’? R K Swamy BBDO. Confused? Don’t be! We’re referring to the new-age avtaar of Raymond’s ‘complete man’, wherein, the Raymond man does not hesitate to get cosy with an infant or even play with pups, all dressed in Raymond’s worsted suiting. When R K Swamy BBDO bagged the Raymond account from Enterprise Nexus a few years ago, giving a soft touch to the brand was one of the few ways in which they tried to infuse new life into the brand... Says Sangeetha Shetty, Executive VP - Management & Creative Services, “They (Raymond) had a great recall but the sales were not happening.

We gave a solution which says ‘feels like heaven, feels like Raymond’. Feels like heaven was the emotion, and with Raymond we brought the fabric back!” R K Swamy BBDO’s creative antennae are only one part of the story. The real story of this home- grown agency lies in its continued success in the face of a slew of overseas advertising agencies setting up shop in India. Set up by R K Swamy in April 1973, this one’s out of the few indigenous agencies that has left an indelible imprint on the industry! Back then when integrated marketing communication was hardly the buzzword, R K Swamy pioneered his ‘Total Communication System’ and laid the foundation for his agency’s innovative lead.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM going global
IIPM : EDITORIAL & RESEARCH
ABOUT IIPM
IIPM MANAGEMENT INSTITUTE
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
IIPM-Cooperation and Multicultural Understanding
IIPM Press Release :- Defenders of pride
IIPM Publication :- The legendary Hungarian hospitality
IIPM Press Release :- Defenders of pride
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)