Brand : Cleartrip.com

IIPM Best MBA INSTITUTE

Brand : Cleartrip.com
Agency : Beehive
Baseline : Making travel simple

Description: An airhostess gives the general safety instructions to passengers in an aircraft. We see Superman ask for help from her to keep his cape safely; then, she switches on the light for Krissh who is reading a book which talks about the fear of heights; she serves a glass of juice to Spiderman, who helps himself to a magazine as well and gets comfortable. Batman dozes off and the airhostess keeps a pillow behind his head. In the end, the VO exclaims, ‘All deals of airfare are so exciting that even super heroes can’t resist them’.

4ps take: We have seen super heroes as flying mortals who believed in helping others but little did we know that they would look forward to taking a flight. Surprising, right? But this is precisely Cleartrip.com’s strategy behind the ad. A single-minded focus on the high-quality and competitive services provided by Cleartrip travel agency, and this is an exciting – and unusual, may we add – way of doing so. The visuals are stunning with the colourful super heroes on board! In a sector, where best deals in travel are being offered by every other travel planner, this is very, very smart work by Cleartrip.com, one that’s going to get everyone to sit up and take note... Clear hai!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)