The A to Zee of media!

New verticals like DTH and radio have helped the industry keep pace; & now, there’re are quite a few reasons for players like Star and Zee to fight for the numero uno position

Annus mirabilis! To put it simply, it was a wonderful year for the media and entertainment sector. Marked with high-profile launches, bewildering shakeouts and astounding announcements, 2006-07, without the slightest doubt, can be termed as a watershed year for this industry.

Be it DTH, radio, newspaper, TV channels, the buzz in the industry is like never before. All the segments had one thing in common – a whole new bunch of players jumped in to grab the market. Even the veterans diversified their portfolio in order to safeguard against the fairly new entrants.

One of the fields that has witnessed the maximum action, is the television space. While CNN-IBN, Times Now, and NDTV announced their foray into the general entertainment channel category, the year also marked an era of tie-ups in the industry. HT tied hands with the supreme The Wall Street Journal to launch Mint. TV18 forged a deal with Viacom and aims to launch a general entertainment channel; make content for the internet and mobile phones and also produce films. “The entertainment space offers significant opportunities and this partnership gives us the scale to compete and the edge to achieve leadership position,” says Haresh Chawla, Group CEO, TV18.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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