Reliance Mobile

IIPM PUBLICATION

BRAND : Reliance Mobile
AGENCY : Leo Burnett
BASELINE : Rang Barse

DESCRIPTION: A girl is reading a book when her Reliance phone rings and suddenly drops of coloured water fall on the pages. Sooner than later, it starts raining coloured water. Colour is all over – falling from the tin sheds, on the windscreen of cars, even from the green cricket ball. The ad ends with everyone shaking a leg in the rain as the VO says, ‘Ab barsenge rang, Reliance colour phones ke sang.’

4Ps TAKE: Rarely one gets to see sequels of ads and this one is truly a true blue sequel, for it easily takes the viewer back to the prequel -‘Baton baton mein rang...’ Peddling the same features, Reliance gets colourful in a bigger way this time. The ad is well executed and grabs eyeballs automatically. The jingle which has been improvised, ups the fun quotient which automatically comes with rain, dance and colour. All set to lure youth, Reliance offers a fresh range of colourful handsets and a fresher feel.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)