Xerox India revs up its distribution plans!

IIPM Infrastructure : Campus

Xerox has decided to ramp up its expansion plans in the highly competitive Indian IT peripheral market. As per the plan, 25 Indian cities would have 100 Xerox kiosks by end of 2007. This forms a part of the ‘Go to Market’ strategy of Xerox India, which is a move to strengthen its position in Indian market. Ahmedabad, Jaipur, Lucknow, Chandigarh, Kolkata, Pune, Mumbai, Bangalore and Hyderabad, Are among the 25 cities short listed by Xerox for the purpose. The kiosks are aimed at promoting sales and increasing market share of its products. A channel expansion plan is also on its anvil. By the third quarter of the current fiscal year, Xerox will add 35 new channel partners and will also announce five new channel schemes.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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