THEY’VE DONE SOME PHENOMENAL CREATIVES, YET R K SWAMY BBDO PREFERS TO LIE LOW..

IIPM Best MBA INSTITUTE
Guess who contemporarised ‘the complete man’? R K Swamy BBDO. Confused? Don’t be! We’re referring to the new-age avtaar of Raymond’s ‘complete man’, wherein, the Raymond man does not hesitate to get cosy with an infant or even play with pups, all dressed in Raymond’s worsted suiting. When R K Swamy BBDO bagged the Raymond account from Enterprise Nexus a few years ago, giving a soft touch to the brand was one of the few ways in which they tried to infuse new life into the brand... Says Sangeetha Shetty, Executive VP - Management & Creative Services, “They (Raymond) had a great recall but the sales were not happening.

We gave a solution which says ‘feels like heaven, feels like Raymond’. Feels like heaven was the emotion, and with Raymond we brought the fabric back!” R K Swamy BBDO’s creative antennae are only one part of the story. The real story of this home- grown agency lies in its continued success in the face of a slew of overseas advertising agencies setting up shop in India. Set up by R K Swamy in April 1973, this one’s out of the few indigenous agencies that has left an indelible imprint on the industry! Back then when integrated marketing communication was hardly the buzzword, R K Swamy pioneered his ‘Total Communication System’ and laid the foundation for his agency’s innovative lead.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM going global
IIPM : EDITORIAL & RESEARCH
ABOUT IIPM
IIPM MANAGEMENT INSTITUTE
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
IIPM-Cooperation and Multicultural Understanding
IIPM Press Release :- Defenders of pride
IIPM Publication :- The legendary Hungarian hospitality
IIPM Press Release :- Defenders of pride
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It also calls for leaders with vision and values...

Sumantra Ghosal, the head honcho of Equinox production and ID8 (a new company with plans to get into various streams of audio-visual medium) is quite categorical. “Why will a client pay for the pitches he does not need to pay for? It’s really up to the ad agencies to put their foot down (which I do not think they can) and insist on being paid. If they value their creatives enough then I presume they might (not will) be paid. But the flip side is that they are likely to loose out on a lot of business,” he says.

Ghosal believes that the argument is invalid so long as agencies buckle under pressure and pitch for free. In today’s competitive world that’s a tough call, demanding a sense of unity among all agencies to stand up collectively and make a strong case. “It also calls for leaders with vision and values... totally committed to the principles, transparency and uncompromising integrity ‘come what may...” he adds.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Academics : Curriculum
...AND AN ODE TO INNOVATION...
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
Yeah! Smoke ‘em out George!
IIPM Publication :- Jet Airways to flythe American way...
IIPM Publication :- 'Sidhuism' must prevail !
“Our company’s philosophy is partnership, innovation, and ...
IIPM Publication :- Electronically Yours
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST ...
IIPM Alliances
IIPM Students Life > Campus Placement

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

When babus don a seller’s hat...

IIPM Best MBA INSTITUTE
Apart from escalating tourist arrival numbers (In 2005, 3.9 million international tourists visited India and close to 350 million Indians embarked on domestic holiday), it is the Incredible India campaign that has paved the way for tourism advertising in India to come out of the closet. In as much, tourism advertising is now no more boring and straight jacketed. Tourism has acquired the dimension of a fast moving consumer good and is being sold like a product!

The Kerala Tourism Board is one of the front runners when it comes to marketing itself. Apart from unleashing a series of campaigns and promoting Kerala at international forums, the government is now positioning the state as a medical tourism destination. “We are looking at a tie-up with CII, to accredit our hospitals, so that foreigners may get insurance benefits. Ayurveda will remain our main product, but developing spirituality hospitals is also on the cards,” informs, P. A. Mohan, Deputy Director of the Kerala Tourism Board. According to Mohan, Kerala has witnessed an average growth rate of 11% in tourist arrivals, the highest in the world.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Alliances
IIPM Admission > Application Details
IIPM Press Release :- Defenders of pride
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM : Pas(ay) the Parcel!
IIPM Publication :- Facing the challenge
It’s time for India to brush up
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM Publication :- Whoa! Goa!!

IIPM Best MBA INSTITUTE
Perhaps it was nature’s way of drawing my attention back to its marvels, when the slight drizzle compelled me to raise my eyes from Virginia Woolf’s Mrs. Dalloway, onto the overcast sky. Perhaps I had not experienced such a beautiful familiarity with the rain ever before… perhaps only because the water reminded me of the most divine days of my life. I can still feel the sand between my toes, the salt on my skin and the sweet-scented air ruffling my hair…

Surreal as it appeared (more like a red carpet!) with numerous embryonic black and white spots spread across a pool that only grew bigger and bigger, the Goan vista evolved into a more distinct form of coconut trees interspersed with pristine stretches of sand as the aircraft landed at the Dabolim airport. Stepping out, air-conditioned atmosphere gave way to a balmy breeze, kissed warm by the Arabian Sea. Three years seemed eons since I had visited Goa last, more due to the digital display everywhere than the silvery silhouette on Dan’s head. Surprisingly enough, I felt at home as Daniel Pereira (my guide-to-be and a Fred Dibnah incarnate, with his black suspenders stretched so much over his undefined belly that it seemed that they'll snap if pushed a millimetre more further!) beamed a radiant smile and beckoned me over with a jovial, “How do you do? How do you do?”

For a state that represents India’s second smallest, I recalled soon enough the relatively large expanses of distance that require traversing, as we drove across the tide of bike-taxis (a very typical novelty in this land of sun and sand!) that swarmed the roads leading to my seaside abode for the time of my sojourn. A pit stop, and we headed towards Old Goa or Velha Goa – the native name for the state’s historical capital – setting foot right next to the Bom Jesus Basilica, a world heritage monument for the miraculous remains of St. Francis Xavier which it preserves since 1553. Amidst a veritable sea of tourists, Dan ensured I knew my trivia, “Precious stones and marble adorn the Basilica, and the saint’s tomb is made of silver!” It was late afternoon by the time I ceased marvelling at the intricate golden altars of this ancient.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
WHY WAL-MART WILL FAIL IN INDIA
'Home Deliveries'
Wal-Mart Will Revolutionise Indian Retail
IIPM Publication :- 'Sidhuism' must prevail !
The Left consolidation and fall of the Empire in Latin America
Wal-Mart-Bharti Joint Venture
IIPM Publication :- Electronically Yours
IIPM Release :- The former cricketer is his usual confident self ...IIPM Press Release :- A‘MAZE’ING PAST

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Quit ‘Walking in Memphis’! Just log on...

IIPM PUBLICATION
Revenue from ads set aside, the true battle is of a new media distribution scheme that’s going to bring home the same revolution brought up by P2P music and the birth of iTunes & iPod. Signs of this war appeared early, when Microsoft & NBC worked together to bring MSNBC to the public. Of course, that’s tapping into content creation. The Google move, very much like the Time Warner Bit Torrent distribution scheme, is targetted at distribution strength.

If you believe this is far fetched, just think of where people are starting to get their information: most of the young generation is not reading papers, listening to radio or watching TV. They are getting information from the web, which is a media they trust more than any other.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)