INDIA’S HOTTEST POLTICAL BRANDS

IIPM: An intriguing story of growth and envy

Barack Obama was not a man. He was a package – crafted to take on the all white prejudice of American politics. His branding strategy ensured that right till D-day, hardly anyone was talking about his policies or opinions, instead Obama’s ‘charisma’ and the ‘hope’ he offered America’s terror-scarred public, were the focal points of any Obama discussion. He was sworn in as the 44th President of the United States. Obama’s Indian counterparts are not far behind. Getting their branding right is the perfect armor for India’s new age politicians, faced with a demanding electorate, 24X7 media attention and personal digital engagement with their target audiences. If Rahul Gandhi’s image is perfectly crafted as the silent but smart worker who delivers on his promises; Lalu Yadav has laughed and joked his way into his voters’ hearts. In fact, behind-the-scenes pR and communication tools have ensured that not just individuals, even issues, policies and schemes are now becoming hot-selling political brands. 4Ps B&M consulted with some of India’s noted brand gurus, columnists, social and political commentators to get this list of India’s 20 hottest political brands in place. Read on to find out what makes em’ tick…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s a girls’ Night out

IIPM: An intriguing story of growth and envy

Hard Rock Café joined hands with popular men’s magazine Maxim to launched its Wednesday Ladies Rock Nite, celebrating the spirit of women. Sizzling Bollywood beauty Amrita Arora, announced this caffeine induced rocking nights especially for women. Hard Rock Cafe has partnered with many marketers for exclusive promotions at the cafe on these ladies night. A chance to be Maxim & Hard Rock’s Hottie of the Month will be another compelling attraction of these ladies nights.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)