...proving variety is indeed the spice!

IIPM Best MBA INSTITUTE
Shoes won Cinderella her prince, but seems that cashing-in on mere footwear is not how players earn those princely revenues. Adidas and Nike have already set precedents and now it is the turn of other footwear majors to follow the suit. Shoe companies are currently on a product portfolio expansion spree (thus culminating into brand expansion spree) and are merrily expanding to accommodate not just footwear but other essentials of haute couture as well, including garments and accessories.

Leading sports shoemaker, Puma, recently opened its exclusive retail outlet in the capital and unveiled its plan to unleash a range in the prêt-a-porter segment. Talking to 4Ps B&M, Rajiv Mehta, MD, Puma reasoned, “Having a complete set of accessories and sportswear does help to address the consumer more easily. Moreover, now we have exclusive retail outlets, so it’s a must to stack apparels too.”

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)