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Unity has been the key strength of the Godrejs
They say
that family businesses managed by family members cannot survive in the long run. But this company is surely an exception. Yes, we are talking about Godrej. What started as a mere lock making venture, with an effort of four generations of a close-knit business family is today a conglomerate with its arms spread across many countries. The Godrejs steer clear of mutual animosity. Brothers Adi Godrej (Chairman) and Nadir Godrej (MD) have maintained the status quo of ‘family comes first’ and have also inculcated the same values in their children.
Technological up-gradation has always been the success mantra of Godrej. Inspite of strong presence of global players, Godrej has forayed into almost all segments of consumer durables and electronic gizmos. Starting from photocopiers to beverage vending machines, this business house has generated tremendous goodwill in the market. Godrej had invested a lot in R&D and has constantly upgraded its manufacturing plants.
To
spread its wings abroad, Godrej Consumer Products Ltd. acquired the UK-based Rapidol’s South African hair color business. The group has also acquired UK-based Key line Brands, which owns FMCG brands like Cuticura & Nulon. Clearly, strategic tie-ups are a way of life for Godrej and meaningful acquisitions have been providing impetus to its DNA. Agrees Adi B Godrej, Chairman & MD of Godrej, “Acquisition represents the commencement of our building of a global presence in the international FMCG market.”
Godrej is among the very few Indian business families that have survived four generations. And the magic just doesn’t seem to be dying down.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
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Unity has been the key strength of the Godrejs
They say
that family businesses managed by family members cannot survive in the long run. But this company is surely an exception. Yes, we are talking about Godrej. What started as a mere lock making venture, with an effort of four generations of a close-knit business family is today a conglomerate with its arms spread across many countries. The Godrejs steer clear of mutual animosity. Brothers Adi Godrej (Chairman) and Nadir Godrej (MD) have maintained the status quo of ‘family comes first’ and have also inculcated the same values in their children.Technological up-gradation has always been the success mantra of Godrej. Inspite of strong presence of global players, Godrej has forayed into almost all segments of consumer durables and electronic gizmos. Starting from photocopiers to beverage vending machines, this business house has generated tremendous goodwill in the market. Godrej had invested a lot in R&D and has constantly upgraded its manufacturing plants.
To
spread its wings abroad, Godrej Consumer Products Ltd. acquired the UK-based Rapidol’s South African hair color business. The group has also acquired UK-based Key line Brands, which owns FMCG brands like Cuticura & Nulon. Clearly, strategic tie-ups are a way of life for Godrej and meaningful acquisitions have been providing impetus to its DNA. Agrees Adi B Godrej, Chairman & MD of Godrej, “Acquisition represents the commencement of our building of a global presence in the international FMCG market.”Godrej is among the very few Indian business families that have survived four generations. And the magic just doesn’t seem to be dying down.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
For More IIPM Article, Visit Below....
IIPM : WHAT’S SECURITISATION?
IIPM Alliances
IIPM Academics : Global Outreach Program
IIPM Admission > Application Details
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Resources
ABOUT IIPM
posted by IIPM: A Leader in Academic Excellence @ 2:27 PM
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