Small is beautiful

IIPM PUBLICATION
Whatever happens in India, the small car is here to stay. The small car bandwagon keeps getting piled up with newer models. Now, Toyota Kirloskar Motors and Honda Motors have both announced plans to launch their respective versions of the small car in India. While Toyota says that it plans to drive out a small car in the next 2-3 years (this is part of its strategy to grab 10 % of the Indian automobile market by 2010), Honda Motors is exploring the possibility of having its very own little car in order to expand its product portfolio in the desi marketplace. Once Tata launches its small car in the domestic mart next year, guess it will be time for another revolution.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)