M&M’s diversification model is moving on in the right direction

IIPM PUBLICATION
The investment is in sync with its plans of launching Ingenio & Logan in utility vehicle (UV) and passenger car segment, respectively. M&M has a strategy of differentiating itself from the herd. It created its supremacy by prudently venturing into those segments in which the competition was the least like UVs and three-wheelers. At present M&M enjoys a 32% market share in tractors & 44% in UVs. But will M&M be able to successfully diversify into the already crowded passenger cars segment? Its task becomes even more knotty as global auto giants line up multimillion dollar investments.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Info, Visit Below....
IIPM Rank ! Management School ! IIPM Rank India ! IIPM Education ! Best B-School ! Management B-School ! IIPM India ! IIPM.com ! Join IIPM ! IIPM Faculty !

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)