Fights 6 signs of sun damage

IIPM MANAGEMENT INSTITUTE

BRAND: Fair & Lovely
HEADLINE: the ugly side of....
BASELINE : Fights 6 signs of sun damage
AGENCY : Lowe

4Ps TAKE : Here is one more product that is making use of the summer that has descended on us: Fair & Lovely’s Active Sun Block. It’s a well documented fact that Indian women have a thing for fair skin — and would go to any lengths to preserve one’s complexion. This product promises to fight six signs of sun damage — that’s the power idea. The USP of the ad is the Fair & Lovely Brand name, one that is hugely popular in India. The body copy is almost like a beauty guide, explaining the six ways one can get sun damage. So, if you don’t want to see the ‘Ugly side of summer’, then just slap on some F&L Active Sun Block – and keep all skin problems away!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)