A saga of stake and sedan!

IIPM PUBLICATION

Maruti Udyog Limited (MUL) is definitely making heads turn in the market. Be it the launch of its long awaited sedan, Suzuki SX4, or the decision of government to sell its remaining 10.27% stake (for Rs.22.5 billion) in the company; India's leading car manufacturer is making its presence felt in the market and that too in style!

After the successful launch of the Zen Estilo and the launch of the diesel version of its Swift Model, Maruti has strategically launched the Suzuki SX4 to induce competition in the highly competitive A3 segment, which already boasts of cars like Hyundai Verna, Honda City, Ford Fiesta and Mahindra Renault. This launch also marks the transition of Maruti from being a leading small-car manufacturer to that of a complete car maker. Even before introducing the SX4 in Japan and Europe, MUL rolled out this bold, muscular and feature-packed car, powered by the global M-series engine, highlighting the increasing importance of Indian market in the world.

Jagdish Khattar, Managing Director & CEO, MUL said, “SX4 sedan is just the right car with which MUL can reinforce its presence in the A3 segment and enhance its leadership.” Not only this, the company has also revealed that it will soon expose the revamped version of its Sports Utility Vehicle (SUV) – the Grand Vitara in India. The refurbished version of the new Vitara will be a 5-seater SUV, with a 2-litre petrol engine and also having a competitive pricing range of Rs.1.6 million to Rs.1.7 million. Well, Maruti definitely seems to be in the top gear!

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Source : IIPM Editorial, 2007

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