The main success factor of ING

IIPM PUBLICATION

Vaughn’s exemplary business acumen and know-how has proved to be a vital element in ING-Vysya posting robust results; and the total assets of the company has seen a 12.71% jump from Rs.161 billion in December 2005 to Rs.181.5 billion by December 2006. Their deposits have touched Rs.143 billion in December 2006, a surge of 15% from the figure of Rs.125 billion that was present in December 2005. Spearheading an organization that is into service, it comes as no surprise when Vaughn Richtor rightfully reveals the secret of ING Vysya’s triumph: “The main success factor of ING is its focus on the customer.” And when the interaction shift s to the brand image that ING Vysya mirrors upon, the Chief Executive gets candid, “I think it’s a thousand dollar question. I think the brand image of ING Vysya is evolving as an uncompromising brand, as we do not compromise with the needs of our customers.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)