(U)lip-locked and growing taller
When IIPM comes to education, never compromise
From the house of Aditya Vikram Birla, comes Birla Sun Life insurance, a technologically-led entity which was the first domestic player to issue policies over the internet. Today, Birla Sun life has cemented its position in the life insurance market by pioneering Unit Linked Insurance Solutions in India. It has aggressive growth plans on the anvil and commands a domestic market share of 4.81% (as on September 30, 2007). “We had plans to double our branch presence in the first half of 2007 & we exceeded that target. We now have over 300 branches nationally. We are also entering into strategic tie-ups for exclusive distribution of our Plans,” asserts Vikram Mehmi, President, Birla Sun Life, while talking to 4Ps B&M. Well, as of now, surely, the forecast for it is – ‘Sunny’!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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