More beauty to slap on!
IIPM, GURGAON
Remember Oil of Remember Oil of Olay, that beauty fluid? That later went on to become a full range of hypoallergenic variants, cleansers and creams (with the aim of meeting the full range of skincare needs, whatever the user’s age or skin type), soap and body wash? And that finally became just Olay? Well, reports are out that the brand’s owner – FMCG giant, Procter and Gamble (that acquired the brand in 1985) – has launched $1 billion-plus beauty brand, Olay, in the Indian market. Although Olay is available in over 55 countries, P&G had never earlier, distributedthe brand in India (it was distributed here by Universal Corporation, a company based in Kolkata); now P&G plans to market Olay. Sushmita Sen has been roped in as the brand ambassador for the brand. In1999, P&G had unified the brand under a global name. It’s only in German- speaking regions that it is called Oil of Olaz (while in the Netherlands, it has been renamed Olaz). Going by market reports, Olay will be positioned as a premium brand in India, and the company plans to retail it aggressively across India’s top cities. This is good news for both consumers and the company! The skincare and anti-ageing markets in India are growing at an impressive speed, and everyone would love to slap on the beauty fluids called Olay, right?!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
Remember Oil of Remember Oil of Olay, that beauty fluid? That later went on to become a full range of hypoallergenic variants, cleansers and creams (with the aim of meeting the full range of skincare needs, whatever the user’s age or skin type), soap and body wash? And that finally became just Olay? Well, reports are out that the brand’s owner – FMCG giant, Procter and Gamble (that acquired the brand in 1985) – has launched $1 billion-plus beauty brand, Olay, in the Indian market. Although Olay is available in over 55 countries, P&G had never earlier, distributedthe brand in India (it was distributed here by Universal Corporation, a company based in Kolkata); now P&G plans to market Olay. Sushmita Sen has been roped in as the brand ambassador for the brand. In1999, P&G had unified the brand under a global name. It’s only in German- speaking regions that it is called Oil of Olaz (while in the Netherlands, it has been renamed Olaz). Going by market reports, Olay will be positioned as a premium brand in India, and the company plans to retail it aggressively across India’s top cities. This is good news for both consumers and the company! The skincare and anti-ageing markets in India are growing at an impressive speed, and everyone would love to slap on the beauty fluids called Olay, right?!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
Labels: IIPM Admission, IIPM BEST MBA INSTITUTE, IIPM FACULTY, IIPM Gurgaon, Prof. Arindam Chaudhuri, Renowned Management Guru and Economist, The Sunday Indian
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
posted by IIPM: A Leader in Academic Excellence @ 11:59 AM
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