And Vodafone’s closely guarding it!

IIPM, GURGAON

Vodafone-Hutch is already in party gear, on the back of its recent success at dethroning BSNL to occupy the number two position in the GSM space. But things are all not happy! While Hutch has been busy with its glam makeover; rival Airtel has considerably widened the gap between itself and its closest rival. In FY 06, the gap between number one and two in the wireless market was only about 6 million; while the figure today stands at over 11 million.

Even though Vodafone boss Arun Sarin has publicly stated that Vodafone will mull long and hard before changing the Hutch brand name (there were also murmurs about having a dual brand strategy for some time), a company spokesperson told 4Ps B&M that “India would see a sudden brand change to Vodafone- Essar.” Vodafone is trying real hard to guard news of this change, but it is as well-kept a secret as that of the ‘Holy Grail.’ For the ‘seeing is believing’ lot, the only official word is that there would be a change and that O&M would be devising the communications for these changes. For the rest, just wait till... errr… October, will you?
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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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