Honda Shine - Dream it. Do it

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CATEGORY : Online
BRAND : Honda Shine
BASELINE : Dream it. Do it.

4Ps TAKE : Honda is out to promote its latest offerings: the Honda Shine bikes and how! Through its latest online ad, Honda is positioning the Shine range in an innovative and youthful manner, customised to make the most of the ‘net’ benefits! The visual is attractive and appealing (and should definitely get all the right number of ‘hits’!) with the product and a colourful background. The body copy lists the new and stylish features of the rocking bike. The clinching benefits to the brand is its125cc engine and the quoted ex-showroom price – which should be quite a bonus for price sensitive Indians. Targeting the youth, this ad attracts them through its difficult to put down offer: take a test ride and win exciting prizes. So what are you waiting for? Get going!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)