Britannia goes for yoghurt now!

IIPM - Admission Procedure

Now, hasn’t Britannia Industries Ltd. come a long way! There was a time, when the moment someone said Britannia, you’d think biscuits. After foraying to cakes, bread, butter and cheese, the company is now test marketing yoghurt in Bangalore; and if all goes according to plan – and we are sure it will – the company’s yoghurt will be launched across India. With competition hotting up in the biscuit and dairy segments, Britannia can no longer afford to be content with status quo: Upgrading and innovating its products portfolio is going to be the key. And it seems to have realised all this in good time! Already, it has an arrangement with the New Zealand based Fonterra for its dairy products. So can we now look forward to some Kiwi-style yoghurt?!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)