The world yonder

IIPM MANAGEMENT INSTITUTE

Tourism revenues enthrall
This year has seen many countries cashing in on their strengths to attract tourists. World Travel & Tourism envisages revenue targets exceeding $7 trillion in 2007 (according to research supported by the World Travel & Tourism Council [WTTC]). The top contenders in the race include the forerunner – The United States – claiming a major chunk of $1.69 trillion (Source: World Economic Forum) this year with other countries battling hard. France continues to be the most popular tourist destination on the planet, with nearly 78 million foreign tourist arrivals in 2006 (official government figures). Asian countries seem to hold the limelight in terms of emerging markets, with China leading the way. The recent aggressive marketers were Hong Kong, Singapore, Malaysia and Thailand, with heavy spending on promotional campaigns, participation in trade fairs and reaping a harvest. Singapore earned tourism receipts of $13.6 billion and Malaysia’s tourism contributing to over 10% of its $131 billion economy (as per official estimates). Expect more action in the coming year, with countries struggling to grab a larger piece of …

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)