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Now where are these surges going to end up? Well they are all lurching to bet their bucks on the two high potential sectors of healthcare and food. And why not, when the food market will reach Rs.1.35 trillion by 2015 (according to Rabo India Finance) and the personal health-care segment recorded stupendous sales of Rs.55.5 billion in 2005; a growth of 10.1% over 2004. Elaborating on the strategic logic, Hemendra Mathur, Associate Director of Rabo India Finance, who did the valuation for Protinex and Farex states, “Acquiring a well known brand does help to enter the country, and Wockhardt to strengthen its health business in India, needed nutrition brands like Farex.”
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Source : IIPM Editorial, 2006
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