Video certainly could not kill the radio star

IIPM PUBLICATION
It’s a time when ‘Radio Fever’ is spreading like an epidemic and many private entrepreneurs are trying hard to cash in on the rich forecasts. A time when mass spending on entertainment is on the rise. A time when television, films & radio are all showing promise. And it’s in these times that the strategic vision and prowess of Adlabs will be tested to the core.

Video certainly could not kill the radio star. It had just knocked it out cold for a while. Like a cyclopean monster from folklore, the medium is back, bigger and stronger than ever before. The new millennium has witnessed a host of new players entering the battleground with the latest being Anil Ambani-controlled Adlabs Films Ltd. (AFL) which is the largest integrated player in the film industry with operations ranging from co-production & processing to distribution & exhibition. And it’s all in sync within the vision of the younger Ambani brother to make it big in the field of entertainment.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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