JOHN CHAMBERS - Hi-tech vision

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JOHN CHAMBERS
Hi-tech vision

As the global leader in networking for the Internet, Cisco’s meteoric rise can be attributed to a lot of factors. But one, which simply can’t be ignored, is the highly aggressive streak in John Chamber’s (Chairman and CEO, Cisco) personality. These words gain more credence as one looks at Cisco’s growing presence and its huge plans for India (which is part of its APAC Theater, which contributes to 11% of Cisco’s global revenues)in the years to come.

The proactive bent with which he has devised India strategy, is simply astounding. Moving to Bangalore, with a Global Development Center, the largest outside US and housing 20% of Cisco’s top brains is just a part of his big plans which are already taking shape; all to gather a strong foothold in the fastest growing market for technology products across the globe. He aims at two-fold increase in Cisco’s revenues from India, to $2 billion (almost 5% of the total global revenue) by 2010, from an impressive $1 billion figure (2%) clocked in FY 2007. Although, networking solutions still continue to lead the way for Cisco globally, it’s more than just routers and switches in India for John. He plans to enhance Cisco’s focus on voice, mobility, data centers, security and unified communication technologies where the real integration seems to be happening. Not to forget Cisco’s growing strategic investments, in various companies which include potential sectors like gaming and healthcare, through its venture capital arm in India.

John sees India as intrinsic to Cisco’s growth and not merely as a low-cost destination. Of $1.1 billion which Chamber pledged for India just two years back, $750 million alone would be invested in the development center at Bangalore, a place from where he plans to cater to the demands of emerging markets in Asia, Middle-East, Africa and Latin America and developed markets like US and Europe. Moreover, he has restructured his India strategy to cater to regional geographies and business clusters. Clearly, it’s India from where this maverick chief executive of Cisco plans to drive Cisco’s transformation in a globalised world this century.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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