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Friday, August 22, 2008

The new age iWeapon


IIPM’s 36th Glorious Year of Academic Excellence

Information as pinnacle of excellence


“There are but two powers in the world, the sword and the mind. In the long run the sword is always beaten by the mind.” These words by Napoleon Bonaparte aptly describe the power of intelligence. History has often been testimony to vindicate this. Way back in 1991, during the Gulf War, Dutch hackers stole information from the US Defense Department computers about the US troop movements and later try to strike a deal with Iraq, who on the contrary, turned it down stating it to be a hoax. Similar attempts of information theft again happened in January 1999 (at the US Air Intelligence computers) then in May 2007 (Estonian public services’ homepages) and then in June 2007 (hacking of Pentagon’s computer). All these attempt of retrieving information clearly depicts that information is considered to be the most powerful weapon in any kind of warfare. Information gives the owner a competitive advantage against its enemy in almost any form of competition, be it at corporate level or at global level or at geo-political sphere. Since middle of 20th century, there have been unexpected developments in the technology dealing with information that eventually led to significant improvements in the domain. For the big business, especially the multi-national conglomerates, this technology was not less than the ‘gold-rush’. Almost all information was to be digitalised and thus a huge virtual cyberspace came into existence. The power of the information can be well estimated from the fact that if a Third World country spent a tenth of its income on informational weapons, they could damage the US in an unimaginable way.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs


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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Monday, August 18, 2008

On the Track’tor’... dreams & ambitions unlimited


IIPM’s 36th Glorious Year of Academic Excellence

Behind his octogenarian facade, L.D. Mittal, Chairman of Sonalika Group, is a shrewd and insightful young man. He speaks to angshuman paul about the past, present & future of his tractors, farm equipment and MUV dreams


He has crossed the ripe old age of 77, but has the responses of an aggressive teenager, when you start talking about his favourite topics viz. tractors, utility vehicles farm equipment and Nishabd. Yes, you heard that right! His favouite movie is the Big B and nimble nymphet starrer Bollywood flick and get this... he is very “inspired” by its theme. “Age should not make people give up,” says L.D. Mittal, Chairman of the Rs.50 billion Sonalika Group. We certainly hope that he is not referring to the lovely lass in the film, but then, Mittal has the youthful heart of a young lad and a shrewd mind, trapped in the body of an aging patriarch. This one’s certainly no pushover, instead, if anything, he’s a multifaceted leader, with contagious energy levels.

On one hand, he’s the aging boss-man of India’s leading tractor manufacturing company, International Tractors Ltd. (ITL), a subsidiary of Sonalika Group; and on the other, he’s the youthful entrepreneur, not afraid of venturing into virgin, demanding territories. His deft moves to move in quickly with the Rhino, to fill in the gap left by Toyota’s withdrawal of its successful Qualis from India’s fast-growing Multi Utility Vehicle (MUV) segment, is standing testimony of Mittal’s dexterity. According to SIAM data, in the MUV segment (seven passengers plus), International Cars & Motors Limited (another subsidiary of the Sonalika Group) has sold 583 Rhinos in the period April 07’-May 08’, overtaking General Motor’s highly successful Tavera in the segment, by a neat 179 units. ICML, in fact, has plans to spend another Rs.700 crore by 2009 on product development and increasing utility vehicle manufacturing capacity at its plant in Una, Himachal Pradesh.

And to think that the man behind it all - L.D. Mittal - actually began his corporate journey as a Branch Manager in Life Insurance Corporation of India. Armed with his corporate experience, a few years later, Mittal joined the family business of tractor manufacturing and there’s been no looking back ever since, as the group proliferated from tractors to engines, farm equipment and MUVs. However, the road to diversification and expansion were filled with speed breakers. “Challenges where always. Innovation is the survival mantra in business, but we focused only on innovation that had the ability to improve agriculture and benefit farmers,” Mittal affirms. So, even as rivals (read: Mahindra Group) were busy focusing on the mass market, Sonalika created an edge with its niche positioning. Customising tractors to individual needs was Mittal’s brainchild, for which he feels that he bagged the Ernst & Young Entrepreneur of the year award a few years ago.

Having carved his place in the Indian tractor, MUVs and farm equipment market, Mittal is now gung-ho on auto components manufacturing and real estate as the next big growth opportunities. “If and when, we diversify into real estate, it will be again limited only for the rural economy,” adds Mittal. For now, with demand relentlessly moving up, the group has to run 2 to 3 shifts in its existing manufacturing plants at Hoshiarpur & Una, which, according to Mittal, has enabled them to “maximum resource utilisation and cost savings.”

And here’s the million dollar question. Given their capacities and expertise, why isn’t Mittal venturing into the small cars segment? Specially when giants like Tata are gung ho with their ultra cheap Nano. Here’s Mittal’s take: “I don’t think Ratan Tata’s Nano would work in India as the future is in big cars. Even in rural areas, where people can’t afford big cars, it’s being used as a public vehicle. So, when we do venture into car manufacturing, it will be with big cars.” For the record, earlier this year, Mittal had announced plans to launch a “world car” (including SUVs and high-end luxury cars) by 2010, in technical collaboration with Italian car designer Pininfarina for design and process engineering.

Mittal seems to think he has the pulse of the Indian market and he may be right for all we know. He believes a true entrepreneur should not only think of his business but also the welfare of the society and his people. “Leadership cannot be commanded, it has to be earned and that can be earned only when you are concerned about your people. We in Sonalika have adopted various models where we make sure that both the organisational goals and at the same time employees development is achieved,” explains Mittal, adding that the vision has actually enabled him to achieve his dreams, among them manufacturing virtually zero-defect tractors.

But in spite of his busy schedule, he manages time for himself and the secret lies in following a strict daily routine, which starts from yoga. Affirms Mittal, “If you plan, you can have time for everything. I start my day with meditation and yoga and make sure that I have time for everything,” he says, adding that he makes it a point to visit lesser known destinations across the globe. A firm believer in simplicity, Mittal argues that, “deep down, every human being is simple and if you deal with them honestly, they understand you. This belief has helped us at Sonalika to always work as a team.” Down to earth and straight from the heart, he is no Ratan Tata of the Indian auto mart. But then, L.D. Mittal is doing what he does best... connecting brilliantly with rural India and leaving others of his ilk nishabd... literally!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs


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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Monday, August 11, 2008

Gujarat - the melting pot of various cultures (corporations too!)


IIPM makes business education truly global (Print Version)

The state which contributes 20% to manufacturing, 14% to exports and 30% to stock market capitalisation is certainly the edifice of economic activity in the country. But it’s the forward looking policies along with the world class infrastructure that makes it one of the most preferred investment destinations says neha saraiya...

Gujarat - the melting pot of various cultures (corporations too!) - is enough to make a person succumb to its formidability. Where else can you find a vibrant culture assorted with equally mammoth enterprises like Essar, Arvind Mills, Reliance Industries and Amul? Well, not only industries, this land of festivals (more than 3,500 being celebrated every year) has also been bestowed with a rich flora and fauna that only few states in the country can boast of. These, in all, are reasons enough to find it a place among the top three Best Marketed States in this exclusive 4Ps B&M and ICMR Survey 2008.

Starting from the densely wooded Dang forest in the Sahyadri’s to Gir (the last abode of the majestic Asiatic lions), Gujarat has it all to lure a vigorous traveller. How can one forget the famous Garba dance that has now become an integral part of Navratra celebrations anywhere across the country? Certainly, all this has made tourism as one of the most flourishing industry in Gujarat contributing about 2.5% to its GDP. This indeed triggers up a razzmatazz of decisive agendas of the government’s vision of forming investor friendly policies along with a favourable environment for tourists. As Kingshuk Bishwas, Marketing Manager, Tourism Corporation of Gujarat says, “We just held ‘Ranotsav’ (Festival of Dessert) at Kutch where we received overwhelming response from corporate investors. Besides this, Vibrant Mahotsavs are a regular hit. We are also in a process to provide more incentives to corporate investors.” And as sincere efforts are always paid off, the state too attracted over 12.34 million tourists (FY 2007). Surely it’s a huge pie for investors to grab from!

What draws investors to Gujarat apart from tourism are special economic zones (SEZs). With a great incentive policy under which any industry can invest in the state, Gujarat is expected to engross one-third of country’s total value of export from SEZs by 2009. This is certainly a huge jump from its current share of 20% in the country’s total SEZ export turnover. “Exports from Gujarat SEZs are estimated to reach up to Rs.350 billion by the end of next fiscal year,” says Ravi Saxena, Development Commissioner, Kandla SEZ.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs


Labels: , , , , , , ,

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Tuesday, August 05, 2008

Sandipan Bhattacharya (31) & Manoj Deb (35), BBDO India.


IIPM Ranked No. 1 B-School In Global Exposre - Zee...

They’ve been together for the past 11 years and have shared both good and bad times, as if they were a couple. But Sandipan and Manoj have been much more than a couple. They have been creative partners, and that too in a field that sees a lot of churning and people moving on at a whirlwind speed. They have together enjoyed stints at Saatchi & Saatchi, Enterprise Nexus and Grey Worldwide. And just early this month, the duo moved to BBDO India. No doubt with such professional proximity, both sing praises of each other. “He (Sandipan) is really good at crafting and I really admire him as he is always so enthusiastic and eager to work,” says Manoj.

Similar thoughts are echoed by Sandipan who says, “The key to a great creative partnership is knowing the strings of each other and knowing how you can complement each other. And that’s how we have been working closely together for the past so many years.” With a wealth of experience behind them, the duo have worked on campaigns for Hyundai Santro, Hyundai Accent, Chevrolet, BPCL, Haier, Maruti WagonR, Aviva Life Insurance, OCM Suitings, Suzlon and a host of other ads. And now at BBDO, they have started working on the 7UP ad, which will be out soon. But both were unanimous while selecting their best work till date. The Orbit White campaign created by them, where the veterinary doctor keeps checking the cow’s whitening teeth, is their hot favourite. What’s more, their creative wealth has taken them far beyond the realm of advertising. The duo have even conceptualised and designed restaurants. Some of the Delhi’s finest concept lounges and restaurants designed by them include Shalom, Laidbackwaters and Line of No Control. Strangely, for two people who work as close as Sandipan and Manoj, they have set different goals for themselves. While Sandipan someday wants to create memorable campaigns, Manoj, on the other hand, wants to take everyday as it comes and does not have any high goals at the moment. Difficult to buy that one, right?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!



Labels: , , , , , , ,

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.