The Rolling Stones on a roll again!

IIPM MANAGEMENT INSTITUTE

Catch the bang – The Bigger Bang – in the European part of the world... It’s not ‘Big’, it’s not the ‘Biggest’. It’s the Bigger Bang. Ain’t that very very ingenious on the part of those – once the ‘Greatest Rock and Roll Band in the World’ – to settle with ‘Bigger’? So they suggest that it’s not simply big and it’s also not the biggest yet to not be waiting for anything bigger and better!

From the start of their foray into the music world 42 years ago in 1965, Mick Jagger, Keith Richards and Brian Jones – collectively called The Rolling Stones – have, despite Jones’ demise in 1969, tasted much success in their world tours. Now, even in their 60s, Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts today have an entourage that would give any new band of boys a run for their money and almost guarantee a packed house wherever they perform. Their ongoing world tour, A Bigger Bang, which started in 2005, is no exception and serves a testimony of the enormity and longevity of the super magnetic blues-and-rock stars. Th e megawatt energy performances have translated into sales of tickets worth £76 million, the highest money raker in the history of any musical world tour so far! Entering the European leg of the tour early this month in Belgium, Th e Rolling Stones unleash songs like ‘Rough Justice’ and ‘It won’t take long’ on their fanatically head-banging fans.

Even though Keith admitted to a news channel that the group members are actually tired of socialising with each other, it never affected their ability to create mesmerizing sounds together! Their tour has one hazardous factor though – huge traffic jams that thus exact the cost of attending the concert in cash and time! While hoping all this adrenalin pumping action is not their farewell tour yet, their’s definitely is an act to watch before you die!
Edit bureau: Yefu Daniel Chen

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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